Content Strategist & Copywriter

Key Responsibilities

1. Content Strategy & Ideation

• Develop creative content strategies aligned with client goals, target audience, and brand voice.
• Collaborate with marketing and design teams to brainstorm campaign ideas.

2. Copywriting for Digital Platforms

• Write compelling copy for:
• Social media posts (Facebook, Instagram, LinkedIn, etc.)
• PPC and paid ad campaigns
• Product descriptions and promotional materials
• Short-form content such as reels scripts and video campaigns

3. Content Quality Assurance

• Edit and proofread copy for grammar, tone, and brand consistency.
• Conduct content audits to maintain high quality across all platforms.

4. Audience Research & Insights

• Conduct competitor and audience research to tailor content effectively.
• Use analytics tools (Google Analytics, social media insights, etc.) to optimize engagement.

5. Collaboration & Coordination

• Work closely with digital marketing strategists, designers, and video editors to produce cohesive campaigns.
• Actively participate in content planning and brainstorming sessions.

6. Trend Awareness & Innovation

• Stay updated on digital marketing trends, reels/video formats, and emerging platforms.
• Experiment with creative content styles to keep audiences engaged.

7. Client Interaction & Presentation

• Present campaign concepts and content ideas to clients.
• Incorporate feedback to align content with goals and expectations.

Requirements

• Exceptional writing skills in English & Malayalam
• Creativity with strong storytelling skills forreels and video campaigns
• Strategic mindset with solid research skills
• Adaptability and attention to detail
• Knowledge of marketing, advertising, and digital platforms
• Collaborative approach and ability to mentor junior talents
• Strong communication skills for client and team interactions
• Ability to track content performance and optimize accordingly
• Commitment to continuous learning and growth

At Phitany, you’ll get the opportunity to script viral reels, engaging video campaigns, and craft impactful content that connects with audiences.

Apply now and be part of our creative journey!

Job Type: Full-time

Pay: ₹30,000.00 per month

Work Location: In person