Content Strategist & Creative Planner

Company Description

Elegancia, established in Dubai in 2015, is a premium brand for women’s footwear and accessories, celebrated for combining style and substance without compromise. With a diverse collection, including occasion heels, everyday sandals, statement bags, and curated accessories, Elegancia caters to women who know what they want and aim for the best. Recognized globally for its quality, distinctive design, and impeccable standard, the brand has cultivated a loyal global community. Elegancia represents a timeless aesthetic where style meets substance.

ROLE OVERVIEW:

We are building a fast-paced in-house content team and looking for a fashion-forward Content Strategist & Creative Planner who can take ownership of our content planning and art direction.

This is neither a posting nor a digital marketing role. Your job is to decide what content we create, how it looks, and why it will perform.

WHAT YOU WILL BE RESPONSIBLE FOR:

- Content Planning & Ideas

• Plan weekly and monthly content calendars
• Identify hero products and strong content angles
• Come up with reel ideas, hooks, and variations

- Shoot Planning & Direction

• Create mood boards for studio shoots (2–3 per month)
• Prepare clear shoot briefs (angles, poses, references)
• Guide photographer during shoots to ensure correct output

- Performance Thinking

• Work with the Creative Director to review what content is performing
• Identify patterns in high-performing reels
• Turn winning ideas into multiple variations

- Trend Awareness

• Stay updated with Instagram and TikTok trends
• Study competitor brands and adapt ideas for Elegancia

- Content Quality Control

• Review content before posting
• Ensure every piece aligns with brand and objective

WHAT WE ARE LOOKING FOR?

• 2–3 years experience in content / social media (fashion/apparel preferred)
• Strong understanding of Instagram Reels and short-form content
• Ability to think in hooks, angles, and content ideas
• Experience working with shoots or creative briefs
• Organized and able to manage content planning
• Good communication (English & Urdu)

IDEAL CANDIDATE

• Understands both aesthetics and what actually sells
• Moves fast and executes without overthinking
• Takes ownership and meets deadlines
• Comfortable testing ideas and improving based on results

NOT FOR YOU IF

• You only have posting or scheduling experience
• You focus only on visuals without performance thinking
• You have never worked on shoot planning or content direction

HOW TO APPLY?

Send:

• Tell us in 3–4 lines which Pakistani fashion brand you think has the strongest Instagram presence right now and why?
• Instagram pages or brands you’ve worked on
• 3–5 reel ideas for a footwear brand
• Any mood boards or shoot concepts (if available)
• Your CV / resume

Note: Portfolio and ideas will be prioritized over formal education or job titles.

Job Type: Full-time

Pay: Rs80,000.00 - Rs110,000.00 per month

Application Question(s):

• Do you have working experience with a Fashion Brand?

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Strategist/Content Planner: 2 years (Required)

Work Location: In person