Content Strategist, Modern Tire Dealer

The Mission: EndeavorB2B is a rapidly growing US-based B2B media and events company founded in 2017. EndeavorB2B’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi-channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, EndeavorB2B is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward.

The Team: EndeavorB2B places a high importance on its data-driven core values of accountability, continuous improvement, teamwork and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development.

Job Summary: The Content Strategist plays a critical role in executing and optimizing digital and print publishing operations across multiple B2B media brands. This role ensure all content meet EndeavorB2B SEO/GEO and UX best practices, adapting editorial and print content for digital platforms with consistent tagging, formatting, and categorization within the CMS while also managing the print cycle of their brands (if applicable.) They collaborate closely with editors, writers, and developers to met deadlines, resolve technical issues, and keep content aligned with publishing schedules and brand goals. They manage newsletter production from build to distribution, including A/N testing and performance tracking, while ensuring high standards of design, engagement, and deliverability. The role involves maintaining website metrics dashboards , analyzing traffic patterns, and developing actionable insights to inform content strategy and improve performance. They write and schedule platform-specific social media posts, engage with followers, and monitor competitor activity and industry trends. Participation in editorial planning meetings and content ideation is essential, as is upholding editorial standards across platforms. The ideal candidate has at least 5-7 years of experience in media and is comfortable working in a fast-paced, digital-first environment.

Job Function:

• Content Optimization & Publishing: Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met.
• Content Structuring & Tagging: Tag and categorize content consistently to enhance site navigation and search functionality.
• Visual Content Management: Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express.
• Content Repurposing & Evergreen Updates: Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance.
• Editorial Planning & Collaboration: Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors.
• Technical Coordination: Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues.
• Performance Tracking & Analysis: Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities.
• Strategic Insight Development: Develop insights from performance data to guide future content strategies and distribution plans.
• Newsletter Production & Optimization: Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates.
• Social Media Management: Write, edit, and schedule platform-specific posts, maintain brand voice, engage with audiences, and monitor competitors and trends.
• Editorial Standards & Participation: Maintain editorial standards across brands and actively contribute to planning meetings and content ideation.

Core Competencies:

• Print production management and content creation for both print and digital media.
• Understanding of SEO/GEO, analytics, AI, Social Media platforms
• Good communication skills, able to keep track of multiple tasks
• Commitment to data-driven decision making and audience growth

Knowledge/Skill/Ability:

• Writing
• Editing/Proofreading
• SEO
• AI
• Communication
• Training
• CMS
• Newsletters
• Journalism Ethics
• Continuous Improvement
• Metrics
• InCopy
• Bachelor's Degree in English, Journalism, Communications or related field
• 5-7 years editorial experience, a plus
• 7-10 years editorial experience, preferred

We are excited to share the salary range for this position is $60,000 - $65,000. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. If you are hired for this position at EndeavorB2B your final base salary compensation will be determined based on factors such as hiring location, skillset, prior years’ experience, relevant education, certain degrees and certifications, training, and market considerations. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical to allow for future & continued salary growth.

We also offer a generous benefits package (more information on benefits listed below).

• We offer competitive benefits package including medical, dental, and vision
• 24/7 access to Telehealth services
• FSA and HSA pretax savings accounts
• Company paid life and disability insurance
• 401(k) with company match
• Paid parental leave
• A generous FTO policy
• 12 paid holidays!
• Tuition assistance
• Professional growth opportunities through continuing education
• Mentorship program
• Company Core Value Rewards
• Employee Retail & Travel discounts

To all current EndeavorB2B employees: If you are interested in applying for this position, please apply through the internal career center.

EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.