Content Strategist, Senior

About Us

At Madden, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too.

We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With Madden's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action.

We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

About You

You're a seasoned creative copywriter who brings confidence, curiosity, and a collaborative spirit to everything you do. You don't just love content-you understand how it works, why it works, and how to scale it. You thrive in fast-moving environments where your strategic thinking and leadership can shine, and you're ready to bring senior-level insight to a team that's all about elevating creativity and efficiency.

Content is where you lead. You're just as comfortable shaping big-picture content frameworks as you are jumping into the details to ensure copywriting excellence. You craft brand narratives with clarity, maintain sharp attention to detail, and understand how to steer multi-layered content ecosystems. Creating inspired brand campaigns and ad copy, managing brand voice, aligning content to SEO strategy, overseeing workflows, and producing scroll-stopping digital campaigns for digital platforms, including Meta, Google, TikTok, and beyond, all come naturally

And above all, you're a communicator and relationship-builder. Whether you're leading internal teams or consulting directly with clients, you know how to translate ideas into action with confidence and clarity.

About the Job

As a Content Strategist, Senior, you'll lead the creative vision for copy across your accounts-shaping the story, sharpening the voice, and ensuring every deliverable hits the mark. You'll partner closely with cross-functional collaborators in graphic design, SEO, web developers, data, and account directors to create brand strategies, shape brand narratives, develop omnichannel strategies, and ensure every asset reflects a cohesive, high-performing approach.

You'll dazzle your teams and your clients with your creativity, using data and insights to create content strategies that move the needle and deliver results. You're not afraid of tight deadlines and thrive under pressure. From refining brand voice to architecting thoughtful, intriguing, and captivating campaigns, to producing website content and making strategic recommendations, you'll ensure consistency across tone, style, and messaging while steering the work toward measurable impact. You'll also play a key role in client-facing conversations, presenting strategy, pitching campaigns, leading workshops, and occasionally traveling for on-site meetings to capture content or research as needed.

What We're Looking For

• Senior-level agency/brand experience: You've led content, copywriting, or content strategy programs within an agency or brand team and know how to navigate high-stakes, multi-stakeholder environments.
• Creative visionary: Strong at ideating and leading omnichannel concepts that stand out and deliver, comfortable pitching your ideas to internal teams and external clients to deliver impactful creative solutions and sell your concepts.
• Data-driven strategist: You can analyze market trends, audience insights, and performance metrics to drive informed content decisions for branding, content strategy, and production.
• Brand architect: Skilled in building, evolving, and scaling brand voice and messaging across diverse platforms and audiences.
• Content operations leader: Experienced in planning, writing, editing, and overseeing content across web, digital, social, video and audio scripts, and print while managing moving timelines, workflows, and expectations.
• Project director: Able to take ownership of complex content pipelines from discovery through execution while guiding teams toward successful outcomes.
• Client-facing communicator: Skilled at presenting strategic recommendations, guiding conversations, and strengthening long-term relationships.
• Cross-functional collaborator: Comfortable partnering with designers, performance marketers, account managers, and subject matter experts.
• Adaptable and resourceful: You thrive under pressure, pivot quickly, and take initiative when priorities shift.

Bonus Points

• Experience in travel and tourism.
• Familiarity with tools like InDesign, WordPress, and content management systems.
• A portfolio filled with inspiring brand campaigns, advertising (digital and print), and concepts you've created.
• Experience supporting content capture on-site or participating in client workshops (travel as needed).

Why This Role is Awesome

You'll have the opportunity to lead strategy, elevate brands, and shape creative output while working with a collaborative, high-performing team. Whether you're creating and executing a long-term content plan, guiding a brand refresh, or crafting your next breakthrough campaign ideas to bring a destination to life, this role gives you the platform-and the ownership-to make a meaningful impact in travel and tourism.

Ready to lead the next era of content excellence? Let's make something amazing together.

What You'll Get from Us

We see your success as our success. When you join our team, you'll get:

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

Don't Meet Every Requirement?

That's okay! At Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.

Round 2: An interview with some of the awesome teammates you'll collaborate with.

Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

Madden Media is an Equal Opportunity Employer. #LI-REMOTE