Content Strategist & Writer

The Dua Brand is looking for a Content Strategist & Writer who’s not only an excellent wordsmith but also understands how content performs in today’s AI-driven, SEO-centric world. As one of the fastest-growing fragrance brands in the USA, our voice, stories, and articles help connect with audiences far beyond just product descriptions—we educate, inspire, and engage.We’re looking for someone with 4+ years of strong writing experience, who can optimize content for both search engines and modern AI platforms, and who can seamlessly manage writing, editing, and publishing across multiple blog platforms.

What You’ll Be Doing:

• Write, edit, and optimize blog articles across multiple platforms (Shopify Blog, Medium, WordPress, etc.)
• Research and implement SEO best practices to ensure content ranks well and aligns with brand goals
• Create prompts and outlines for AI-generated content and assist with editing/improving outputs
• Collaborate with the marketing and SEO teams to brainstorm content ideas based on seasonal trends, search demand, and brand themes
• Use AI tools (like ChatGPT, Jasper, Surfer SEO) to support faster content generation and planning
• Generate supporting visuals for blog posts using AI image tools (Midjourney, Firefly, etc.)
• Track content performance, keyword ranking, and contribute toward improving traffic and engagement metrics
• Ensure all published content is brand-aligned, value-driven, and visually polished

You’re a Great Fit If You:

• Have 4+ years of professional writing experience (preferably with a focus on lifestyle, beauty, or eCommerce content)
• Have a deep understanding of SEO writing, topic clustering, and search intent optimization
• Are tech-savvy and comfortable using AI writing and design tools to accelerate quality output
• Can write with personality, clarity, and persuasive tone while maintaining consistency with brand voice
• Are organized, deadline-driven, and comfortable managing a high volume of content
• Have a basic understanding of publishing tools like WordPress, Shopify CMS, or Medium
• Are constantly curious, adaptable, and love writing for both people and algorithms

Why Join The Dua Brand?

At The Dua Brand, we don’t just sell fragrances—we create experiences, stories, and an identity. As one of the fastest-growing brands in the U.S. fragrance space, you’ll have the opportunity to shape the digital voice of a brand loved by thousands globally. Our culture is fast-paced, collaborative, and rewarding—with plenty of space for personal growth, creativity, and innovation.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Application Question(s):

• Do you have a deep understanding of SEO writing, topic clustering, and search intent optimization?

Are you experienced in writing, editing, and optimizing blog articles across platforms like Shopify Blog, Medium, and WordPress?

Education:

• Bachelor's (Preferred)

Experience:

• content strategy and writing: 4 years (Required)

Language:

• English (Required)

Work Location: In person