Content Strategist/Personal Brand Manager

About the Role

We are looking for a highly creative and execution-focused Content Strategist / Personal Brand Manager to build and grow the personal brands of our leadership team and company across Instagram, LinkedIn, and other social platforms.

This is more than a content creation role—you will be the brain behind the social media presence, responsible for planning, creating, editing, and executing content that drives engagement, credibility, and lead generation.

Key Responsibilities

Develop and manage a comprehensive content calendar.

Generate content ideas, scripts, and storytelling concepts.

Research and adapt trending topics and formats relevant to Dubai real estate.

Create compelling hooks, captions, and post structures.

Plan and develop carousel posts and educational content.

Repurpose long-form content into reels, short videos, posts, and stories.

Edit videos and create engaging reels for social media platforms.

Coordinate and manage videography requirements when needed.

Maintain a consistent brand voice and premium positioning across all content.

Monitor content performance and suggest improvements based on analytics.

Requirements

Strong understanding of the Dubai real estate market.

Excellent knowledge of Instagram, LinkedIn, and current social media trends.

Exceptional English writing and communication skills.

Ability to create viral and engaging content while maintaining a professional and luxury brand image.

Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar platforms.

Experience creating reels, short-form videos, and social media campaigns.

Strong organizational skills and ability to manage multiple content projects simultaneously.

Creative thinker with attention to detail and strong execution skills.

Preferred Qualifications

Experience managing personal brands, CEOs, founders, or industry leaders.

Background in luxury real estate, luxury brands, or high-end sales industries.

Knowledge of content analytics, audience growth strategies, and social media best practices.

What We're Looking For

Someone who can take ownership of our social media presence from idea to execution. The ideal candidate understands how to create content that is informative, professional, engaging, and capable of building authority in the Dubai real estate market.

If you are passionate about content creation, social media growth, video editing, and personal branding, we'd love to hear from you.

Apply now with your CV, portfolio, and links to social media accounts or content you have managed.

What We Offer:

• Competitive salary package based on experience
• Opportunity to work on diverse projects.
• Collaborative and professional work environment
• Growth path into Marketing Manager /Head of Marketing.

Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED4,000.00 per month

Application Question(s):

• Do you have experience creating content for the Dubai Real Estate Industry?
• Which platforms have you managed professionally?
• Do you have hands-on video editing experience?
• Have you managed the personal brand of a founder, CEO, Entrepreneur, or public facing professional?

Experience:

• Managing social media content: 2 years (Required)

Location:

• Dubai (Required)

Work Location: In person