Content Strategy and Engagement Manager

About Christian Brothers University:

CBU is committed to creating and maintaining a rigorous and enriching learning experience for our students by providing them the best instruction and support by a superior faculty and staff. CBU encourages opportunities to celebrate diversity in an environment that prepares our students to be global citizens. CBU is an attractive and safe campus environment, and it is quite possibly one of the friendliest campuses anywhere.

If you would like to contribute to these hallmarks of a CBU education, please consider applying for our faculty or staff vacancies through these current employment opportunities.

Job Description:

Position Summary

Christian Brothers University (CBU) seeks a creative and detail-oriented Content Strategy and Engagement Manager for the Office of Marketing & Communications to support storytelling and strategic communications that advance the University's mission and strengthen engagement across audiences. This position plays a key role in developing content for internal and external communications, including newsletters, social media, marketing campaigns, and admissions materials.

The ideal candidate is a strong storyteller who understands how to craft compelling messages for different platforms and audiences ? from prospective students and families to alumni, faculty, and community partners.

Key Responsibilities

• Write and edit engaging content for newsletters, web stories, publications, social media, press releases, and promotional materials.
• Develop compelling content for official CBU social media accounts.
• Collaborate with departments across campus to highlight student success, faculty achievements, alumni stories, and University initiatives.
• Maintain consistent brand voice, tone, and messaging aligned with CBU's Lasallian mission and visual identity.
• Monitor engagement, trends, and analytics to optimize storytelling and audience reach.
• Assist in planning and executing marketing campaigns that support enrollment and engagement goals.
• Write and edit content for prospective student communications, including emails, brochures, digital ads, web copy, and viewbooks.
• Assist with website content development, updates, and maintenance to ensure information is accurate and up to date.
• Assist in developing content calendars and editorial plans that align with marketing campaigns, admissions priorities, and institutional initiatives.
• Participate in campus events and initiatives to capture stories and content in real time.
• Complete other duties as assigned

Requirements:

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or a related field or direct equivalent years of experience
• 4-6 years of professional writing or communications/marketing experience.
• Excellent writing, editing, and proofreading skills across print and digital formats.
• Experience with social media management, email marketing platforms, and content strategy.
• Strong organizational and project management skills.

Preferred Skills

• Demonstrated storytelling skills with an eye for narrative structure, tone, and emotional impact.
• Ability to translate complex information into clear, concise, and audience-focused messaging for target audiences.
• Familiarity with Adobe Creative Suite or similar design tools.
• Familiarity with CMS and CRM systems (e.g., WordPress, Slate, Constant Contact, or Mailchimp).
• Basic understanding of SEO, analytics, and digital marketing best practices.
• Strong understanding of social media platforms, trends, and analytics, with the ability to create engaging content, including video, that drives audience growth and engagement.

Additional Information:

Christian Brothers University is a Catholic university in the student-centered tradition of the De La Salle Christian Brothers. CBU fosters academic excellence in a range of programs to prepare students from all faiths and backgrounds for careers and lives informed by the Lasallian values of faith, service, and community.

Christian Brothers University offers a comprehensive benefits package including health, dental, vision, life and disability insurance, flexible spending, retirement pension plan, 403(b), and both undergraduate and graduate tuition waiver plans. CBU also offers tuition waivers for dependents of employees and participates in the Tuition Exchange Program, a reciprocal scholarship exchange program for family members of full-time faculty and staff.

Christian Brothers University offers equal employment opportunity to all applicants for employment, regardless of sex, age, race, color, religion, sexual orientation, national and ethnic origin or disability.