Content Writer

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.

Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.

We encourage you to read more about us on www.onsurity.com. You can also find us on LinkedIn, Instagram, and YouTube.

Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

1. Onsurity is providing healthcare membership to SMEs with as low as three employees
2. The Journey Of Startups: Journey Onsurity
3. Cricketer Anil Kumble backs Onsurity as strategic advisor
4. Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
5. 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study
6. News: Onsurity secures $45M Series B round led by Creaegis — People Matters

We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.

Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.

Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.

Position overview:

We are looking for a skilled Content Writer with 3-4 years of experience to join our marketing team. This role is ideal for a creative professional with a strong command of English, excellent research abilities, and a passion for creating compelling content that drives business results. You'll be responsible for producing high-quality, value-driven content across multiple formats and channels to engage our B2B and B2B2C audiences.

Key Responsibilities:

Content Creation & Writing

• Write clear, engaging, and conversion-focused content for various formats including blog posts, whitepapers, case studies, email campaigns, and website copy
• Develop scripts for podcasts, videos, and other multimedia content
• Create both long-form thought leadership pieces and short-form social media content that adds value to our audience
• Craft compelling pitch decks and presentation materials for sales and marketing teams
• Write and edit content briefs that clearly communicate project requirements, target audience, and key messaging

Research & Strategy

• Conduct thorough research on industry trends, competitor analysis, and market insights to inform content strategy
• Interview subject matter experts, customers, and internal stakeholders to gather authentic insights and stories
• Stay updated on industry developments and incorporate relevant information into content planning
• Analyze target audience needs and pain points to create content that resonates and provides solutions
• Collaborate with marketing and sales teams to understand business objectives and align content accordingly

Content Performance & Creative Thinking

• Monitor and analyze content performance metrics including engagement rates, conversion rates, and lead generation
• Conduct A/B tests on subject lines, headlines, and content formats to improve performance
• Track content attribution and ROI to demonstrate business impact
• Generate creative content ideas that stand out in competitive markets and develop unique angles and storytelling approaches for complex B2B topics
• Create content series and campaigns that build brand authority and thought leadership
• Maintain brand voice consistency while adapting tone for different audiences and channels

Required Qualifications:

Experience & Background

• 3-4 years of professional content writing experience, preferably in B2B or B2B2C environments
• Background in relevant industry sectors or journalism with strong transferable skills
• Proven portfolio demonstrating versatility across different content formats and industries
• Experience writing for business audiences with understanding of professional communication standards

Writing & Language Skills

• Exceptional English proficiency with strong grammar, spelling, and style abilities
• Ability to write in simple, clear language that makes complex topics accessible
• Experience adapting writing style and tone for different audiences and platforms
• Strong storytelling skills with ability to create compelling narratives from data and insights
• Excellent editing and proofreading capabilities

Research & Technical Skills

• Strong research methodology and fact-checking abilities, ability to synthesize complex information into digestible content
• Understanding of content performance metrics and analytics tools
• Knowledge of SEO best practices and keyword research
• Proficiency with content management systems and collaboration tools
• Basic understanding of content marketing principles and strategies
• Familiarity with email marketing platforms and social media management
• Experience with project management tools and workflow processes
• Knowledge of content performance tracking and reporting tools

Preferred Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field
• Experience in specific industry verticals relevant to our business
• Knowledge of content marketing automation and lead nurturing strategies
• Familiarity with design tools for creating visual content assets
• Experience with video script writing and podcast content development
• Understanding of sales processes and how content supports customer journey stages

Content Formats You'll Work On

• Long-form content : Blog articles, whitepapers, industry reports, case studies, eBooks
• Short-form content : Social media posts, email subject lines, ad copy, product descriptions
• Sales materials : Pitch decks, one-pagers, sales sheets, proposal content
• Educational content : How-to guides, tutorials, webinar scripts, FAQ sections
• Multimedia scripts : Podcast episodes, video content, presentation materials
• Email campaigns : Newsletter content, drip campaigns, promotional emails