Content Writer

Job Summary:

We are seeking a Content Writer with a strong command of SEO best practices and a flair for compelling storytelling. The ideal candidate will be responsible for creating high-quality, search-engine-optimized content that drives traffic, improves rankings, and converts leads. This role requires a deep understanding of keyword research, content strategy, and user intent, as well as the ability to lead and mentor junior writers.

Key Responsibilities:

• Research and create long-form and short-form SEO content including blogs, landing pages, website copy, product descriptions, and thought leadership articles.
• Conduct in-depth keyword research and competitor analysis to identify content gaps and opportunities.
• Plan and develop content strategies that align with SEO goals, brand positioning, and business objectives.
• Optimize content for readability, keyword placement, meta tags, internal linking, and SERP performance.
• Monitor and analyze the performance of content using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
• Collaborate with SEO, design, product, and marketing teams to ensure cohesive content marketing campaigns.
• Stay up to date with Google algorithm changes, industry trends, and SEO best practices.
• Review, edit, and mentor junior content writers to ensure quality, consistency, and adherence to SEO guidelines.

Requirements:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 3–5 years of proven experience in SEO content writing, preferably in a digital agency or content-driven company.
• Expertise in SEO tools like SEMrush, Ahrefs, Moz, Surfer SEO, and Google Analytics.
• Strong understanding of on-page SEO, keyword strategy, and content structure.
• Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.
• Ability to manage multiple projects and deliver high-quality content within tight deadlines.
• Strong research skills and ability to write on a variety of topics across industries.

Preferred Skills:

• Experience in writing for B2B and/or international audiences.
• Familiarity with CMS platforms like WordPress or HubSpot.
• Basic understanding of HTML and schema markup is a plus.
• Knowledge of content repurposing strategies and pillar-cluster content models.

Job Types: Full-time, Permanent

Pay: Up to ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person