Content Writer

About the Company:

VMax Wellness is a dynamic health and wellness company dedicated to empowering individuals to live healthier lives. We offer personalized fitness and nutrition plans tailored to individual needs, delivered by a passionate team of experts. Our mission is to positively impact one million lives by combating lifestyle diseases and promoting overall well-being. Excited and want to learn more? Visit our website, vmax.fit

Role Description:

AI content writer & SEO & Email marketing executive should be a proactive and creative in AI content writing, SEO & email marketing specialist who can plan, generate, and optimize high converting digital content using AI tools while aligning with SEO & email marketing best practices. The ideal candidate understands both human-driven and AI assisted writing workflows, and can craft content that ranks, engages, and converts especially for the women’s fitness, prenatal, postnatal, and weight management audience

Key Responsibilities:

• Content Creation: Create engaging and informative written content (blog posts, articles, social media posts, short and long video content, ad copy, etc.) that aligns with the brand’s voice and objectives.
• Visual Content Design: Design and develop visually appealing content (graphics, infographics, videos, etc.) to complement written material and boost audience engagement.
• Collaboration with Teams: Collaborate with experts, marketing, and design teams to ensure seamless integration of visual and written content across various platforms.
• Trend Awareness: Stay informed about the latest trends in both written and visual content to produce fresh, relevant material that resonates with the target audience.
• SEO Optimization: Optimize content for SEO to enhance visibility and improve search engine rankings.
• Email Marketer: Create ToFu, MoFu, BoFu email campaigns for both sales and service teams
• Brand Consistency: Ensure all content adheres to brand guidelines, tone, and style to maintain consistency.
• Content Management: Manage content calendars and ensure timely delivery of content across multiple channels.
• Performance Analysis: Monitor and analyze content performance, adjusting strategies as needed to increase audience engagement and conversion rates.

Key Requirements:

• Educational Background: Bachelor's / master’s degree in marketing, communications, journalism, English, or a related field.
• Relevant Experience: Over 1 - 2 years of experience in the health and wellness industry.
• SEO: Strong proficiency in SEO & Perform keyword research and clustering using tools like SEMrush, Ahrefs, and Uber suggest
• Content Optimization: Solid understanding of SEO best practices and content optimization techniques.
• Communication Skills: Excellent communication skills, both written and verbal.
• Project Management: Ability to work independently as well as collaboratively within a team, managing multiple projects and deadlines.
• Creativity and Attention to Detail: Creative mindset with a keen eye for detail and design

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person