Content Writer

Memorial Healthcare Group values your trust in the field of medical services, offering the expertise and the know-how of its specialized healthcare professionals, highly engaged staff, patient-oriented service, quality policy, diagnosis-treatment units equipped with cutting-edge technology, modern settings and comfortable patient rooms.

Established in 2000, Memorial has currently been providing services in Istanbul, Ankara, Antalya, Bodrum, Kayseri, and Diyarbakır with over 8000 employees, and also started providing services in Bucharest, Romania.

We are looking for a strategic and creative Content Writer who can craft compelling, SEO-driven content across all digital platforms — from websites and blogs to email campaigns and marketing assets.

Key Responsibilities:

• Write SEO-optimized content for websites, blogs, landing pages, and email campaigns.
• Conduct keyword research using tools like Ahrefs, SEMrush, and integrate insights into content strategy.
• Ensure all content aligns with SEO principles, readability, and conversion goals.
• Collaborate with marketing and SEO teams to produce impactful, on-brand communication.
• Monitor digital content, healthcare trends and adapt tone, style, and topics accordingly.
• Use CMS platforms to publish and update content.
• Stay informed about the future of search with LLMs and Generative Engine Optimization (GEO) concepts.

Qualifications:

• Minimum 2 years of experience in content writing, preferably in healthcare, wellness sectors.
• Proficient in SEO fundamentals and familiar with keyword research tools (Ahrefs, SEMrush, etc.)
• Experience with CMS platforms.
• Excellent command of English (both written and spoken) — a second language is a plus.
• Graduate of Communication, Journalism, English Language, Marketing, or related fields.