Content Writer

Advocate Marketers, a marketing consultancy, is seeking a specialist to write a variety of content in aid of marketing efforts for its clients, particularly for search engine optimization.

Primary tasks would include:

• Writing content oriented to providing value to target audience, increasing traffic from web sources and establishing credibility with prospective customers
• Creating high-quality long-form content, particularly blogs, for on-site publishing to optimize multiple websites for search engines and conversion
• Drafting guest posts and short-form content at scale for off-site posting and commenting with a view to creating authoritative backlinks to websites
• Working with SEO specialist and other marketing colleagues to research keywords, best practices, trends and themes to proactively ideate on topics, content and strategies
• Ensuring content adheres to SEO best practices and brand guidelines, including style, grammar and tone
• Developing a deep understanding of clients’ service/product offering, value proposition, differentiators, industry trends and market landscape
• Tracking and reporting on key metrics to measure performance or trends, analyzing against set targets or benchmarks, and optimizing future course of action
• Collaborating with internal and external stakeholders on company initiatives, marketing objectives and cross-functional work

The ideal candidate would:

• Have at least two years of proven experience in an SEO content writing role
• Have demonstrated experience in writing with confidence about technology, targeted at B2B audiences in the US or Europe
• Be an expert at communication, writing and editing in English
• Be comfortable with consistently and reliably producing quality content at scale
• Have working knowledge of search engine optimization and broader marketing strategies
• Be at ease researching and understanding new concepts, then translating them into publicly consumable articulations of value
• Be a creative out-of-the-box thinker capable of independently ideating and proactively collaborating
• Have knowledge of business, cultural and social norms in the U.S. and Europe
• Be focused and consistent with a keen eye for detail, diligent organization and timely delivery
• Have prior experience working with fast-paced and cross-functional teams

About Advocate Marketers

Advocate Marketers is a marketing firm specializing in helping small-to-medium law & technology firms in the United States grow their business. Successful candidates can expect to work directly with founders in a fast-paced but fun setup oriented to action and results. To learn more, visit www.advocatemarketers.com.

Job Type: Full-time

Application Question(s):

• If hired, what is the earliest you can start in this position?
• Have you worked in the information technology or digital marketing industry before?
• What is the most important aspect of a content piece with regard to thought leadership? Remain extremely brief.

Experience:

• content writing: 2 years (Preferred)

Location:

• Lahore (Preferred)

Work Location: In person