Content Writer

Job Title: Content Creator/Writer

Location: Vashi, Navi Mumbai

Department: Marketing & Communications

Reports To: Chief Marketing Officer

ASBS MBA is looking for a creative and strategic Content Creator/Writer to drive our digital presence across platforms. The ideal candidate will be responsible for ideating, creating, and managing high-quality content, collaborating with internal teams, and executing influencer and campus-led content strategies that align with our brand voice and marketing objectives.

Key Responsibilities:

Content Creation & Campaign Management

• Ideate and execute engaging content ideas for social media, including posts, Reels, stories, and digital campaigns.
• Collaborate closely with design and video teams to produce high-quality creatives and short-form video content.
• Plan and manage monthly content calendars aligned with institutional goals and campaign timelines.

Influencer & Collaboration Management

• Identify, onboard, and manage influencer and student ambassador collaborations.
• Coordinate influencer briefs, content planning, approvals, and timelines.
• Track influencer performance and ensure alignment with campaign objectives.

Campus & Community Content

• Plan and execute campus-driven content, including student life, events, faculty highlights, and achievements.
• Coordinate with internal stakeholders to capture real-time campus moments and storytelling content.

Copywriting & Brand Voice

• Write engaging captions, posts, scripts, and campaign copies that reflect ASBS MBA’s tone of voice.
• Ensure content consistency across platforms while adapting messaging for different audiences.

Performance & Optimization

• Monitor content performance and audience engagement metrics.
• Provide insights and recommendations to improve reach, engagement, and conversions.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 1–3 years of experience in content creation, social media, or digital marketing.
• Strong copywriting and storytelling skills.
• Hands-on experience with Instagram Reels, short-form video trends, and content calendars.
• Ability to manage multiple projects and collaborate cross-functionally.
• Familiarity with influencer marketing and campus/youth-focused branding is a plus.

Preferred Skills

• Experience working with educational institutions or youth-focused brands.
• Basic understanding of social media analytics tools.
• Creative mindset with strong attention to detail.

What We Offer

• Opportunity to work with a dynamic academic brand.
• Creative freedom and exposure to multi-channel campaigns.
• Collaborative and growth-oriented work environment.

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,980.80 - ₹30,011.61 per month

Work Location: In person