Content Writer

Department: Marketing & Growth

Location: Mumbai (On-site / Hybrid)

Experience: 2–5 Years

Industry: Education / MBA / Higher Education / EdTech

We’re looking for a sharp, insight-driven Content & Copywriting Specialist who can translate strategy into compelling words. This role sits at the intersection of brand storytelling, performance marketing, and admissions-focused communication . You will craft content that informs, persuades, and converts—across digital platforms, campaigns, and institutional assets.

1. Brand & Strategic Content

• Develop high-impact copy aligned with brand positioning and program USPs
• Write website pages, landing pages, brochures, and institutional narratives
• Maintain consistent tone across all communication—credible, aspirational, outcome-led

2. Performance & Marketing Copy

• Create conversion-focused copy for Meta Ads, Google Ads, and landing pages
• Write headlines, primary text, CTAs, and long-form ad copy
• Collaborate with performance marketers to optimise CPL, CTR, and CVR

3. Admissions & Academic Communication

• Draft program descriptions, specialization highlights, and career pathways
• Write admission-related emails, WhatsApp campaigns, and counselling scripts
• Translate complex academic offerings into student-friendly language

4. Content Marketing & Thought Leadership

• Create blogs, articles, guides, and long-form content for SEO
• Support webinars, masterclasses, and knowledge platforms with content assets
• Contribute to MBA advisory, career guidance, and industry-insight content

5. Collaboration & Execution

• Work closely with design, video, performance, and admissions teams
• Convert briefs into structured, ready-to-publish content
• Ensure timelines, quality, and consistency across deliverables

• Strong command over English (clarity, persuasion, structure)
• Ability to write both brand storytelling and performance copy
• Understanding of funnels, lead generation, and admissions journeys
• Experience writing for education, MBA, careers, or consulting is a strong plus
• SEO fundamentals and content structuring skills
• Ability to simplify complex ideas without diluting credibility

• Google Docs, Notion, or similar content tools
• Meta Ads & Google Ads exposure (copy perspective)
• CMS platforms (WordPress preferred)
• Basic understanding of analytics and conversion metrics

• Strategic thinker with execution discipline
• Someone who understands ROI, outcomes, and student decision-making
• Comfortable working in a fast-moving, high-ownership environment
• Quality-focused, deadline-driven, and detail-oriented

Your words will directly influence:

• Student enrolments
• Brand credibility
• Lead quality & conversions
• How MBA education is perceived and positioned

This is not just content—it’s decision-making influence .