Content Writer

We're seeking a creative and strategic Content Writer to join our team. This role requires someone who can craft compelling copy that drives conversions, builds brand identity, and engages customers across multiple touchpoints. You'll be responsible for creating everything from persuasive email campaigns to engaging website content and branded storytelling that resonates with our target audience.

The ideal candidate understands ecommerce customer psychology, can write in various tones and styles, and knows how to optimize content for both user engagement and conversion. You should be comfortable working in a fast-paced environment where content needs to be produced efficiently while maintaining high-quality standards.

Working Days: Monday to Saturday

Working Hours: 12:00 PM – 9:00 PM

Location: Johar Town, Lahore (On-site)

Responsibilities

• Write compelling email copy for promotional campaigns, welcome series, cart abandonment, post-purchase sequences, and customer retention programs
• Develop and maintain website content, including homepage copy, category pages, about us sections, and landing pages
• Create branded content that tells our company's story and builds emotional connections with customers
• Write clear, engaging product descriptions that highlight features, benefits, and address customer pain points
• Develop content for social media, blog posts, and other marketing materials as needed
• Collaborate with marketing and design teams to ensure content aligns with campaign objectives and brand guidelines
• Optimize existing content based on performance data and A/B testing results
• Maintain a consistent brand voice across all customer touchpoints
• Research industry trends, competitor content, and customer feedback to inform content strategy
• Edit and proofread content from other team members when required
• Contribute ideas for content campaigns and creative marketing initiatives

Requirements

• Copywriting Expertise: Proven ability to write persuasive, conversion-focused copy for emails, product descriptions, landing pages, and website content
• Brand Voice Development: Experience creating and maintaining consistent branded content across multiple channels
• E-commerce Knowledge: Understanding of e-commerce customer journey, conversion optimization, and online shopping behavior
• Email Marketing: Strong background in writing email campaigns, including promotional emails, newsletters, abandoned cart sequences, and lifecycle marketing
• SEO Writing: Basic understanding of SEO principles and ability to write search-optimized content
• Adaptability: Ability to switch between different writing styles and tones depending on the platform and audience
• Research Skills: Capability to quickly understand products, industries, and target audiences to create relevant content
• Attention to Detail: Excellent grammar, spelling, and proofreading skills
• Time Management: Ability to handle multiple projects simultaneously and meet deadlines
• Analytics Awareness: Understanding of content performance metrics and willingness to iterate based on data

Job Type: Full-time

Pay: From Rs90,000.00 per month

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Please share the portfolio.
• What types of products or industries have you written for, and what was your most successful campaign?
• Give an example of copy you've written that significantly improved conversion rates or engagement metrics. What made it successful?
• Are you able to work on-site in the office in Lahore, Johar Town?

• Are you able to work Monday - Saturday from 12pm-9pm?

Education:

• Bachelor's (Preferred)

Experience:

• Ecommerce: 2 years (Preferred)

Language:

• Are you able to speak fluent english? (Preferred)

Work Location: In person