Content Writer

About the Role

We are looking for a Content Writer to produce written content across the company's digital and marketing channels. This includes blog articles, website copy, video scripts, email newsletters, and social media copy. The role requires strong writing ability, an understanding of SEO principles, and the capacity to adapt tone and format across different content types.

Responsibilities

• Write SEO-optimised blog articles (1,000–1,500 words) on a regular weekly schedule
• Develop scripts for social media videos, reels, and YouTube content
• Write copy for email newsletters, ad campaigns, and WhatsApp broadcasts
• Produce website content, project descriptions, and brochure copy as required
• Collaborate with the SEO Specialist to integrate the keyword strategy into all content
• Repurpose long-form content into shorter formats for social media distribution

Skills & Qualifications

• Bachelor's degree in English, Communications, Journalism, or a related field
• 2–4 years of content writing experience, ideally in real estate, property, or a related sector
• Strong written English with working proficiency in Urdu for bilingual content
• Familiarity with SEO writing principles and keyword integration
• Ability to write across multiple formats, including articles, scripts, and marketing copy
• Basic knowledge of WordPress or similar content management systems

Work Location: In person