Content Writer (Conversion Optimization)

About the Role
We are seeking a highly skilled Content Writer with 1–2 years of professional experience who specializes in creating persuasive, high-impact content aimed at driving sales and increasing conversion rates . The ideal candidate understands user psychology, funnel strategy, and how to craft content that motivates action.

Key Responsibilities

• Write compelling and conversion-focused content for websites, landing pages, emails, blogs, ads, and social media.
  
• Craft persuasive product descriptions, value propositions, and CTAs that drive sales and conversions .
  
• Develop content tailored for each stage of the customer journey—awareness, consideration, and decision.
  
• Perform keyword research and apply SEO best practices to attract high-intent organic traffic.
  
• Analyze content performance using tools such as Google Analytics, Search Console, SEMrush, or Hotjar.
  
• Conduct A/B testing on copy, CTAs, offers, and messaging to improve overall conversion rates.
  
• Collaborate with marketing, product, and design teams to build targeted content campaigns.
  
• Stay updated with CRO (Conversion Rate Optimization), consumer behavior trends, and industry best practices.
  
• Ensure high content quality by maintaining brand voice, clarity, and value-driven messaging.
  
  
  
  

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field (preferred).
  
• 1–2 years of experience in content writing, ideally in sales-driven or conversion-focused roles.
  
• Strong experience in writing persuasive, sales-centric, and conversion-oriented content.
  
• Good understanding of CRO principles, funnel-building, user intent, and persuasive writing.
  
• Familiarity with analytics tools and A/B testing methodologies.
  
• Excellent writing, editing, and proofreading skills.
  
• Ability to balance creativity with data-driven decision-making.
  

Key Skills

• Sales copywriting
  
• Conversion rate optimization (CRO)
  
• SEO and keyword strategy
  
• Landing page & email content writing
  
• A/B testing & performance analysis
  
• Funnel-based content creation
  
• Strong storytelling & communication
  
  
  
  
  

Benefits

At Hybrid MediaWorks, we value your growth—both personally and professionally. We offer a supportive environment with a clear and transparent career development path designed to help you achieve your goals.
Our Benefits Include:

• Competitive basic salaries with personal and team-based bonuses.
  
• Additional incentives and performance-based rewards.
  
• Regular team social events and recognition awards for outstanding achievements.
  
• Extra perks such as cash prizes, monthly team meetups, annual dinners, and paid leaves.
  
• Health insurance and additional financial bonuses.
  
  
  

• Position Type: Remote
• Timing: 04:00 PM to 01:00 AM
• Location: Hybrid MediaWorks, First Floor, Plot #176 Korang Road, near Rahat Bakers, I-10/3, Islamabad