Content Writer Executive

Company Overview:

Owtobot Infotech Pvt. Ltd. is a cutting-edge MarTech company revolutionizing the digital marketing landscape with advanced AI-driven solutions. Established in 2023, we leverage artificial intelligence, automation, and data analytics to drive superior marketing outcomes for our clients. Our innovative approach has enabled businesses to enhance engagement, optimize conversions, and maximize ROI.

Role- Content Writer Executive

Experience- 6 months to 2 years

Job Summary:

The Content writer will be responsible for developing engaging, high-quality, and platform-specific content for social media, websites, and digital campaigns. This role demands creativity, trend awareness, and a strong understanding of how to communicate brand stories that connect emotionally with audiences.

Key Responsibilities:

1. Content Development & Ideation

• Create original and engaging written, visual, and video content for platforms such as Instagram, Facebook, YouTube, and LinkedIn.
• Conceptualize ideas and campaigns based on brand goals and audience insights.
• Write compelling captions, blog posts, video scripts, and creative lines aligned with the brand’s tone and objectives.

2. Social Media Strategy & Execution

• Plan and manage content calendars for pages.
• Research and integrate trending topics, formats, and hashtags to enhance engagement.
• Collaborate with the design and video team to ensure timely execution of posts.

3. Brand Storytelling

• Develop impactful voice-over scripts and storytelling content for digital campaigns.
• Write emotion-driven and culturally resonant copy that connects with target audiences.
• Maintain brand consistency across all media platforms.

4. Collaboration & Research

• Coordinate with graphic designers, video editors, and social media managers for creative production.
• Research industry trends, audience behavior, and competitor strategies to generate relevant ideas.
• Support campaign performance reviews with content-related insights.

5. Other Responsibilities

• Assist in creating short jingles, taglines, and politically or culturally relevant content (as per brand).
• Participate in brainstorming sessions for creative planning.
• Ensure timely delivery of all assigned projects.

Required Skills & Qualifications:

• Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
• Proven experience (1–3 years) as a content creator, copywriter, or similar role.
• Strong writing, editing, and storytelling skills in English and Marathi/Hindi (if applicable).
• Basic understanding of SEO and social media analytics.
• Familiarity with tools like Canva, ChatGPT, and AI-based creative tools (e.g., Suno AI, Perplexity).
• Ability to manage multiple projects under tight deadlines.

Job Type: Full-time

Pay: ₹10,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time

Work Location: In person