Content Writer / Marketing Executive (Integrated Marketing – Online & Offline)

Job Title: Content Writer / Marketing Executive (Integrated Marketing – Online & Offline)

Department: Marketing & Branding
Location: Mumbai, Malad West
Employment Type: Full-Time
Experience: 3–7 Years

Key Responsibilities

1. Content Strategy & Development

• Develop and implement a comprehensive content strategy aligned with business goals and marketing objectives.
• Create high-quality, engaging, and conversion-driven content for:
• Website pages and landing pages
• Blogs and articles
• Case studies and whitepapers
• Email marketing campaigns
• Social media posts
• Product descriptions
• Ad copies (Google Ads, Meta Ads)
• Press releases and newsletters
• Conduct keyword research and competitor analysis to create SEO-optimized content.
• Ensure content is aligned with brand voice, tone, and messaging guidelines.
• Proofread and edit content to maintain high editorial standards.
• Repurpose long-form content into multiple digital formats (infographics, reels scripts, carousels).

2. Digital Marketing & Online Campaign Management

• Plan, execute, and optimize digital marketing campaigns across:
• Google Ads
• Meta (Facebook & Instagram) Ads
• LinkedIn Ads
• Email Marketing Platforms
• Manage social media marketing strategies to increase engagement and brand awareness.
• Develop monthly content calendars and posting schedules.
• Monitor website traffic and campaign performance using:
• Google Analytics
• Google Search Console
• Social media insights tools
• Improve search engine rankings through on-page SEO and basic off-page SEO practices.
• Generate leads through landing pages and digital funnels.
• Analyze campaign data and prepare performance reports with actionable insights.

3. Offline Marketing & Brand Promotion

• Plan and coordinate offline marketing initiatives including:
• Events, exhibitions, and trade shows
• Corporate seminars and workshops
• Product launch campaigns
• Develop marketing collateral such as:
• Brochures
• Flyers and pamphlets
• Standees and banners
• Visiting cards and branding materials
• Coordinate with printers, vendors, and advertising agencies.
• Conduct market research to identify new opportunities and customer segments.
• Support sales and business development teams with promotional materials.

4. Brand Management & Communication

• Maintain consistent brand identity across all online and offline channels.
• Assist in developing brand positioning strategies.
• Monitor competitor marketing strategies and market trends.
• Manage corporate communication materials and internal branding initiatives.

Educational Qualification

• Bachelor’s Degree in Marketing / Communications / Journalism / Business Administration

Experience Requirements

• 2–5 years of experience in content writing and integrated marketing.
• Proven track record as content writer or similar role.
• Experience in FinTech company prefferred.

Job Type: Full-time

Pay: ₹450,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person