Conversion Lead (DTC) - Demand Generation

Company Summary
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future.

Conversion Lead (DTC) – Demand Generation

Location: Remote (U.S.)

About the Role

EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue.

The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue.

Reporting into the Growth Manager (DTC), this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance, working across site experience, testing, and optimization.

You will operate as the owner of the on-site experience and conversion engine, ensuring demand translates into revenue.

Why EyePromise

• Direct revenue impact: Every improvement drives measurable growth
• High ownership: Clear accountability for conversion performance
• Modern stack: Shopify, CRO tools, analytics, lifecycle integration
• Operator culture: Fast, test-and-learn environment
• Cross-functional role: Work across growth, CX, tech, and content

What You’ll Do

Own Conversion Performance

• Own DTC conversion metrics, including:
  • Conversion rate (CVR)
  • Revenue per visit (RPV)
  • Funnel drop-off rates
• Identify opportunities to improve conversion across the full funnel

Drive CRO Strategy & Testing

• Build and manage the conversion optimization roadmap
• Prioritize tests based on impact and effort
• Design and execute A/B tests across:
  • PDPs
  • Landing pages
  • Checkout
• Ensure a consistent cadence of testing and learning

Site Experience & Funnel Optimization

• Own key elements of the on-site experience, including:
  • PDP structure and content hierarchy
  • Product bundling and cross-sell presentation
  • Checkout flow and friction reduction
• Identify and remove friction points across the funnel

Execution with dComm & Dev Teams

• Work with dComm / development teams to:
  • Implement site changes and experiments
  • QA and validate updates before launch
• Ensure changes are executed correctly and perform as expected

Performance Monitoring & Insights

• Monitor site and funnel performance daily
• Analyze test results and translate into actionable insights
• Identify root causes of performance shifts (positive or negative)

Cross-Functional Collaboration

• Partner with:
  • Growth Manager (ensure traffic quality aligns with conversion readiness)
  • Innovation / Portfolio team (optimize how products and bundles show up)
  • CX & CLV (align with lifecycle and subscription flows)
  • Creator & Medical Credibility (ensure content supports conversion)

Performance Tracking & Reporting

• Conversion rate (CVR) improvement
• Revenue per visit (RPV) growth
• A/B test velocity and win rate
• Funnel drop-off reduction
• Checkout completion rate

What Success Looks Like

• Sustained improvement in CVR and revenue per visit
• Faster testing cycles with clear, actionable learnings
• Reduced friction across the funnel
• Strong alignment between demand quality and site experience
• Continuous optimization culture embedded in DTC

Qualifications

• 3-5 years experience in CRO, eCommerce, or DTC optimization roles
• Strong understanding of conversion funnels and user behavior
• Experience with A/B testing tools and experimentation frameworks
• Experience working with Shopify or similar eCommerce platforms
• Strong analytical mindset with ability to translate data into action
• Comfortable working cross-functionally with growth, dev, and content teams
• Experience in subscription-based or lifecycle-driven businesses
• Familiarity with tools like Google Analytics, Optimizely, etc.
• Experience optimizing bundles, pricing presentation, and offers
• Preferred experience in consumer health, supplements, or regulated categories

This Role Is

• Hands-on and performance-driven
• Focused on experimentation and optimization
• Deeply involved in site experience and execution
• Accountable for turning traffic into revenue

Why This Role Matters

Demand alone does not drive growth- conversion does. This role ensures that every visitor has the highest possible chance of becoming a customer, turning traffic into efficient, scalable revenue.

Benefits

Medical, Dental, Vision Insurance

Company paid Short Term Disability, Long Term Disability, Life Insurance

Remote position

A 401k that the company matches after 1 year

Friendly, team-oriented work environment

Equal Opportunity Employer

THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.