Conversion Rate Optimization (CRO) Expert

Role Overview

We are seeking a data-driven Conversion Rate Optimization (CRO) Expert to join our team in Lahore. In this role, you will be the scientific engine behind our portfolio, turning raw traffic into high-value conversions by identifying friction points and validating solutions through rigorous experimentation. You won’t just be optimizing one site; you will work across various industries to drive business performance through a disciplined, results-oriented approach.

Location: Lahore, Pakistan (On-site)

Shift: 6:00 PM – 2:00 AM PKT

Core Responsibilities

• Audit & Research: Conduct deep qualitative and quantitative research using tools like GA4 and Hotjar to identify user drop-off points.
• Experimentation: Design, execute, and manage A/B and multivariate tests using platforms like VWO or Optimizely.
• Hypothesis Generation: Use frameworks like ICE (Impact, Confidence, Ease) to prioritize tests that drive the highest ROI.
• Landing Page Optimization: Collaborate with designers to build and refine high-converting landing pages.
• Analysis & Reporting: Translate complex data into actionable insights for stakeholders, focusing on metrics like CAC and LTV.

Requirements

• Experience: 3+ years in a CRO or Performance Marketing role with a portfolio of successful experiments.
• Analytical Mastery: High proficiency in digital analytics (GA4, Mixpanel) and the ability to interpret statistical significance.
• Technical Literacy: Solid understanding of HTML, CSS, and JavaScript to communicate requirements or troubleshoot tags.
• UX/UI Knowledge: Strong grasp of user experience principles and consumer psychology.
• Copywriting: Ability to draft persuasive, conversion-focused micro-copy for CTAs and headlines.

Nice to Have's

• Certification: Industry-recognized certifications from CXL Institute or Google.
• Agency/Startup Background: Previous experience in high-growth environments managing multiple projects.
• Data Science: Knowledge of SQL or R for advanced data extraction and behavioral modeling.

What’s atypical about the company:

Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.

Application Process

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.

No third party or agency submissions will be accepted.

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.

Pay: Rs270,000.00 - Rs340,000.00 per month

Work Location: In person