Coordinator, Brand Marketing

Position Summary

The Coordinator, Brand Marketing will report directly to the Sr. Director, Brand Marketing and will be responsible for social media community management (including answering comments, messages DMs, and acting as a liaison for the customer service team), social calendar management (including scheduling, uploading, maintaining content for all platforms), social media giveaway management (picking the winners and finding potential giveaway partnerships), represents the voice of the brand, Spotify playlists, assists with PR, and analyze social media metrics. This person works in unison with the brand team, assisting with all brand initiatives, and embodies the voice of the brand. The Coordinator, Brand Marketing is expected to have an in-depth understanding of the Wet n Wild brand and the Wet n Wild consumer and use it to successfully execute social media initiatives, consumer interactions, and all brand related tasks.

Essential Job Functions

• Maintain accurate and up-to-date marketing calendars and project status reports
• Work with the Brand team to execute new product launches, sales materials, presentations as well as new digital programs
• Perform important follow-up on a diversified group of projects—from creating bill of materials to studying the competition and recommending new content ideas
• Interface with many departments including Creative, Sales, and PR
• Support with campaign development, management, and analysis
• Communicate and document project status and strategic recommendations
• Coordinate and collaborate with Design & Creative teams to gather necessary assets for digital marketing campaigns
• Create and manage marketing campaigns as needed
• Collect and analyze data to improve marketing ROI REPORTING/WORKING
• Creating engaging social media content and managing content from concept to publishing
• Assisting with product photography
• Conduct hashtag research to optimize content
• Identify customer needs and create engaging content around solutions
• Work with the brand marketing director to establish a consistent and unique voice and style
• Writing, reviewing, editing, and updating content for company social platforms
• Perform other duties as needed and directed by management

Minimum Qualifications

Education & Experience

• Bachelor’s degree in marketing, management or communications
• Minimum of 2 years’ on-the-job experience in marketing or related field, preferably in the cosmetics/skincare industry
• Background in cosmetics or consumer packaged goods industry a plus
• Experience in concepting and producing short-form video content
• Proven work experience as a Content Creator, Copywriter videographer, Photographer, or similar role

Knowledge, Skills, and Abilities

• Ability to connect, build and maintain relationships, and stimulate discussion
• Exceptional organizational skills; detail-oriented
• Copywriting and proofreading skills are essential
• Proficient in Word, Excel, and Power Point (graphic design skills a plus)
• Strong interest in beauty and social media; Knowledge of current beauty trends, social media, and marketing tools
• A positive attitude and a go-getter attitude for a fast-paced environment
• A strong multi-tasker that is also collaborative and very detail-oriented
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Shopify, MailChimp, and social media channels, specifically, Instagram, Facebook and TikTok
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO
• Must have clear and concise oral and written communication
• Basic computer skill including MS Office Suite (Excel, Word, PowerPoint, etc.
• Ability to accurately and effectively communicate with customers and staff in a professional and courteous manner
• Ability to organize multiple work assignments and establish priorities
• Ability to keep cool in fast-paced environment

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Markwins Beauty Brands is an Equal Opportunity Employer

Markwins Beauty Brands does not discriminate in practices or employment opportunities on the basis of an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.