Coordinator, Digital Marketing

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Coordinator, Digital Marketing

Los Angeles

Your Mission

Are you a trailblazer in the digital music landscape, ready to orchestrate groundbreaking campaigns and redefine how artists connect with their fans? BMG's dynamic Los Angeles-based digital marketing team is seeking a Coordinator of Digital Marketing to join our ranks. You will support the team as we own best-in-class marketing initiatives for A-level and developing cross genre artists.

Reporting directly to the VP, we're looking for a passionate digital marketer who is a superfan, living at the forefront of music culture. We want someone who is hyper-organized, and who can independently manage multiple tasks. But we also want someone who is a power user on social and AI platforms that can enthusiastically contribute marketing ideas, help manage projects, and confidently track and share online trends to our team as an in-house expert. This is a role that will be actively engaged across multiple teams and projects with a high level of visibility.

What You'll Be Doing

• Provide direct support for the team by managing day-to-day digital marketing admin needs to best serve the department, i.e. updating artist channels, creating tracking links, monitoring fan chatter, gathering key insights.
• Work closely & collaboratively with internal and artist teams to organize social timelines and deliver planned content.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Identify and build relationships with social influencers, seeding networks, etc to place our music at the heart of culture.
• Actively engage with AI, new tech, social platforms, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Form strong relationships with internal and artist management teams to assist in marketing plan creation and execution.
Contribute to the global digital marketing team with learnings, developments and experiences.

What You Bring

• You have experience in digital marketing or social media (fan and internship experience is welcome)!
• You’re a master of top social platforms, stay ahead of trends, and can bring your social media savvy to the table to maximize artist reach and engagement.
• You have a high interest in AI, new tech, and are interested to drive innovation by integrating third-party APIs into product.
• Organized and a natural multi-tasker with the willingness to learn more about the various areas of digital marketing.
• Knowledge of paid social advertising.
• Ability to create filters using Effect House, or that is a CapCut Creator.
Ability to take initiative and work well in a team environment.

What Would Be A Plus

Now What's In It For You

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Take time off to recharge with 19 days of vacation per year.
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
Be inspired by our talented artists at our showcases and playbacks.

Pay Range
$52,700 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Ready to shape the future of music?

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

Company: BMG Rights Management (US) LLC | Job ID: 286819