Coordinator of Marketing and Communications

Overview
We are seeking a dynamic, proactive Coordinator of Marketing and Communications to lead the planning, execution, and evaluation of marketing and communications strategies for C3Cares, a nurse-led, community-embedded primary and chronic care organization serving under-resourced communities. Reporting to the Chief Operations Officer, this role is responsible for elevating brand visibility, supporting patient engagement and enrollment, strengthening partner communications, and ensuring consistent, mission-aligned messaging across all platforms. The position works closely with executive leadership, clinical teams, and external vendors to advance organizational goals through clear, compelling, and data-informed communications.

Key Responsibilities

• Develop and implement marketing and outreach strategies aligned with organizational priorities, patient engagement goals, and service expansion.

• Plan, execute, and monitor community-based and digital marketing campaigns, including those supporting panel expansion, CCM enrollment, preventive services, and wellness initiatives.

• Track and evaluate campaign effectiveness using defined metrics (e.g., reach, engagement, referrals, conversion rates), and adjust strategies accordingly.

• Collaborate with leadership to ensure marketing efforts support organizational growth and sustainability.

Communications & Brand Management

• Ensure consistent, mission-aligned branding and messaging across all communication channels.

• Draft and edit written content, including emails, newsletters, flyers, one-pagers, social media posts, and partner communications.

• Support internal communications to ensure staff and partners are informed, aligned, and engaged.

• Maintain and update communication materials to reflect current services, locations, and hours of operation.

Digital & Social Media Management

• Coordinate and manage C3Cares’ social media presence in collaboration with leadership and vendors.

• Participate in regular marketing and communications planning meetings.

• Organize and maintain content calendars and posting schedules.

• Support website updates and digital content management as needed.

Partner & Community Communications

• Develop communication tools and materials for community partners, housing authorities, and referral sources.

• Support external announcements, events, and community outreach initiatives.

• Maintain a database of marketing and communication assets and track distribution.

Reporting & Performance Monitoring

• Monitor and report on marketing and communications performance metrics.

• Prepare summaries and reports for leadership to support strategic decision-making.

• Collaborate with leadership and vendors to refine messaging and improve outcomes based on data.

Collaboration & Project Support

• Work closely with the CEO and leadership team to anticipate communication needs and support organizational priorities.

• Coordinate with external consultants or vendors supporting marketing, branding, or communications efforts.

• Provide ad hoc support for special projects, campaigns, or initiatives as needed.

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field (required).

• Minimum 3–5 years of experience in marketing and communications, preferably in healthcare, public health, nonprofit, or community-based settings.

• Experience managing digital campaigns, social media, and content development.

• Strong writing, editing, and verbal communication skills.

• Ability to work independently in a remote environment and manage multiple priorities.

• Experience using analytics and performance metrics to inform strategy.

• Commitment to health equity, community engagement, and mission-driven work.

Preferred Qualifications

• Demonstrated experience working in healthcare delivery, Medicaid managed care, public health, or community-based health settings, particularly within Washington, DC.

• Experience serving under-resourced, medically complex, or socially vulnerable populations, with an understanding of social determinants of health and health equity principles.

• Familiarity with DC public health systems, safety-net providers, and community health initiatives is strongly preferred.

• Experience collaborating with healthcare providers, managed care organizations, or population health teams.

• Proficiency with CRM systems, email marketing platforms, and content management systems.

• Experience working effectively with external vendors, consultants, and cross-functional partners.

• Experience working with external vendors and consultants.

Work Environment

• Fully remote position.

• Occasional evening or weekend availability may be required for campaigns or events.

• Local travel may be requested periodically for community engagement activities.

About C3Cares

C3Cares is a nurse-led, community-embedded primary and chronic care model bringing high-quality, compassionate healthcare directly into the communities where people live. Our work is grounded in trust, equity, and a commitment to improving access and outcomes for underserved populations.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)
• Public health: 1 year (Preferred)

Ability to Commute:

• Washington, DC (Preferred)

Work Location: Remote