Copywriter

Job Title: Copywriter

Company: Savvytree

Location: Chattarpur, Delhi ( Onsite )

Experience: 1-3 years

About Savvytree:

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

- Titan World

- Helios Watch Store

- IFFCO Urban Gardens

- Zandu Care

- Yamaha Music

to create meaningful content and achieve measurable results.

Key Responsibilities:

Multi-Format Copywriting:

Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration:

Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts:

Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development:

Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership:

Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Deep Customer Research:

Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.

Strategic Messaging:

Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Trend Integration:

Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency:

Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset:

* 1+ years in a digital agency, working across multiple brands (MUST HAVE)

* Strong grasp of *direct response copywriting fundamentals*, including:

• * Stages of market awareness & sophistication
• * How to build personas, angles, unique mechanisms
• * Emotional and psychological triggers in buying behavior

* Portfolio that includes *performance-driven* copies (ads, landing pages, emails) and *conceptual campaigns*.

* Proven experience in writing and ideating content buckets and campaign plans.

* Ability to write for *both brand and performance* goals balancing tone with targets.

* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.

* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

Drop a mail at Hr@savvytree.in with:

* A short summary of your copywriting experience

* One brand campaign or piece of copy you’re most proud of

* A few lines on why you understand how to write for real business outcomes, not just aesthetics

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Chhattarpur, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Copywriting: 1 year (Required)
• Digital marketing: 1 year (Required)

Work Location: In person