Copywriter

Job description:

Litmus Branding Pvt Ltd. is Branding Marketing Compnay based in Ahmedabad Since 2001, Currently we are looking for copywriters .

Job Desciption:

• Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not

limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs,

articles & websites.

• Identifying, documenting, and articulating the right content strategy for each brand based on critical factors
• Target audience and perceptions.
• Nature of Business: B2C, B2B, B2Ch, D2C.
• Brand Value Proposition
• Unique selling proposition
• Brand Positioning
• Brand Values,Tone & Personality.
• Nature of the asset, marketing collateral, or channel the content is going to be used for.
• Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands .
• Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translatingthem into actionable copywriting strategies
• Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication
• Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations

Skills:

• Exceptional writing skills with a focus on creativity, clarity, and brevity
• Ability to deeply understand brand identity and values to effectivelycommunicate brand messages
• Skill in adapting writing style to suit different mediums and form factors,including print and digital media
• Creativity in storytelling and narrative development while maintaining arational approach Proficiency in writing for social media platforms, adapting content to fitspecific formats and engage target audiences effectively
• Research skills to gather insights and data to inform copywriting strategies Time management for meeting tight deadlines and managing multipleprojects simultaneouslyKnowledge
• Advanced knowledge of english grammar, & sentence structure formats.
• Knowledge of copywriting formulas such as, but not limited to-
• PAS
• AIDA
• BAB/FAB
• Understanding of brand strategy, positioning & personality principles suchas, but not limited to-
• Porter's generic competitive strategy
• Aakar's Model
• Carl Jung's Archetypes
• Knowledge of branding and marketing concepts and techniques
• Familiarity with different forms of media and their unique contentrequirements
• Awareness of industry trends in copywriting and content marketing
• Understanding of analytics tools for tracking and measuring contentperformance
• Knowledge of SEO principles and keyword optimization for web copy

Interested Candidates share CVs on hr@litmusbranding.com

Job Types: Full-time, Permanent, Fresher

Pay: ₹11,705.22 - ₹35,000.00 per month

Work Location: In person