Copywriter

About Us

Big Drops Marketing Group is a leading performance Ad network with offices in the UAE, India, and the U.S. We specialize in promoting a wide range of offers across multiple channels, with a primary focus on email marketing. We work across industries like home services, finance, and insurance — driving measurable results through data, creativity, and precision.

We’re now looking for an experienced, conversion-driven Copywriter who can think beyond words — someone who lives and breathes marketing angles, understands consumer psychology, and can adapt creative ideas to different funnels (VSLs, pre-landers, email sequences, and checkout flows).

Location: Remote / Hybrid

Key Responsibilities

• Conceptualize and write high-converting copy for email campaigns, pre-landers, advertorials, VSLs, interstitials, and checkout pages.
• Develop and test multiple marketing angles based on audience segments, offers, and traffic source insights.
• Collaborate with design, media buying, and funnel teams to optimize A/B test performance across creatives and landing pages.
• Write and code HTML text creatives for email (understanding how inboxing, formatting, and compliance work).
• Use AI tools (ChatGPT, Jasper, Claude, etc.) strategically to ideate, draft, and refine ad copy or variations.
• Research competitors, hooks, and winning offers to reverse-engineer successful funnels.
• Maintain brand tone while adapting to direct-response psychology and compliance standards (CAN-SPAM, FTC).

Required Skills & Experience

• 3+ years of experience in direct response or performance marketing copywriting.
• Deep understanding of VSLs, Pre-Landers, Interstitials, and Checkouts — what makes each convert
• Strong grasp of email marketing copy, subject lines, and compliance-friendly formatting.
• Hands-on knowledge of HTML/CSS basics to build and tweak text creatives.
• Proven record of writing copy that converts cold traffic into leads or sales.
• Familiarity with AI writing tools and A/B testing strategies.
• Exceptional attention to detail and a fast, iterative work ethic.

Nice to have preferred

• Experience with funnel platforms (ClickFunnels, custom-built systems, WordPress).
• Understanding of ESPs, deliverability, and creative rendering in inboxes.
• Awareness of U.S. market trends in finance, insurance, home improvement, and lifestyle niches.

What we can Offer

• Competitive compensation
• Flexible work (remote/hybrid).
• 5 day working(Monday to Friday)

Please share resume at monika@bigdropsmarketing.com

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• How Much Experience do you have in copywriting?
• What's Your Current CTC?
• What's Your Excepted CTC?

Work Location: Remote