Copywriter

Job Brief:

The ideal candidate can create engaging, conversion-focused content across multiple channels - including websites, blogs, newsletters, catalogs, and social media. Your role will involve researching target audiences and keywords, writing persuasive copy that drives sales, and ensuring every piece of content reflects our brand voice and marketing goals. You’ll focus on creating content that not only informs and engages but also converts readers into customers.

Responsibilities:

• Translate marketing ideas, strategies into creative content execution
• Writing clear marketing copy to promote our products/services
• Writing copy for digital advertising across Google, Facebook, LinkedIn, and other mediums
• Develop SEO-optimized content using tools such as Google Analytics, SEMrush, Ahrefs, Moz, or similar.
• Monitor digital, industry, and competitive trends to identify potential business avenues and improve current content offerings
• Editing and polishing existing content to improve readability
• Developing content for web pages, blogs, articles, product descriptions, social media, newsletters, and the company website
• Updating website content according to the requirement
• Managing website funnels and conversion paths
• Coordinating with design and performance marketing for landing page optimization
• Running A/B tests for CTAs, pricing, and page layout
• Collaborating with sales or product teams to align content with offers and promotions

Requirements:

• 3+ years of working experience
• Excellent writing and editing skills
• Effective communication skills
• Excellent attention to detail and eyes for details
• The ability to work in a fast-paced environment
• The ability to handle multiple projects concurrently
• Bachelor's degree is must

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund

Work Location: In person