Copywriter

Location: Corporate Office
Department: Creative & Marketing

About the Role

We’re looking for a wordsmith who can sell a sale, hype a festival, and turn a blank page into a full-blown mall moment. As a Copywriter at Pacific Malls, you’ll be the voice behind our offline buzz and online scroll-stoppers—writing everything from hoardings to hashtags, and ideating campaigns that people actually talk about.

If you believe copy should convert, connect, and occasionally crack a smile, you’ll fit right in.

What You’ll Do

• Write compelling copy for offline media: hoardings, print ads, mall branding, standees, event collaterals, in-mall communication, and more
• Create sharp, engaging content for digital platforms: social media posts, captions, banners, videos, websites, emailers, and push notifications
• Collaborate with designers, video editors, and marketing teams to bring integrated campaigns to life
• Actively contribute to campaign ideation—festivals, sales, launches, events, and brand-building initiatives
• Maintain a consistent brand voice across all Pacific Malls while adapting tone for different cities and audiences
• Proofread, polish, and perfect—because typos don’t belong in premium malls
• Stay updated with trends, pop culture, and consumer behavior to keep the copy fresh and relevant

What We’re Looking For

• 2–5 years of experience in copywriting (agency or in-house experience preferred)
• Strong command over English (Hindi is a big plus)
• Ability to switch tones—from premium to playful, festive to functional
• Experience writing for both offline and online mediums
• A creative thinker who enjoys ideation, not just execution
• Understanding of retail, lifestyle, fashion, food, or entertainment brands is a bonus
• A portfolio that proves you can write beyond “Flat 50% Off”

Why Join Pacific Malls

• Work on large-scale, high-visibility campaigns across multiple cities
• Be part of a fast-paced, collaborative in-house creative team
• Freedom to ideate, experiment, and see your work go live—big and bold
• A brand canvas that includes fashion, food, festivals, entertainment, and experiences

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person