Copywriter

Our Mission

Segerstrom Center for the Arts believes in the power of performing arts to transform lives and that the shared experience and exploration of the arts will help unite Orange County, creating a more culturally connected and vital community. We will help shape the Orange County of the future through meaningful collaborations with diverse communities, embracing creativity in all its forms and enabling a more inclusive, vibrant performing arts scene at the Center and across the region. We will maintain the excellence of our core artistic and educational programs while demonstrating the entrepreneurial resolve to extend resources, know-how and creativity into the communities we engage with. The Center will be transformed into a cultural hub and dynamic town square deeply ingrained in the fabric of our community. Artistically ambitious yet accessible to all, the Center will shine as the very model of the successful performing arts center of the future. We will show that together we thrive when we make the arts matter.

Job Summary
The Copywriter plays a pivotal role in executing Segerstrom Center for the Arts' strategic communications and marketing initiatives, enhancing messaging, and strengthening the Center's brand presence. This position acts as the key copywriter for sales material and entails crafting dynamic emails, institutional marketing documents, blog posts, and SEO-optimized website copy. The Copywriter also collaborates across departments, assists with the email marketing calendar, reviews campaign performance metrics, and ensures all content aligns with the Center’s brand voice and high-level messaging strategies.

Job Duties

• Support the implementation of an integrated communications and marketing plan that promotes Segerstrom Center for the Arts, broadens awareness, and elevates visibility across key audiences.
• Strengthen and steward the Center’s unique brand voice to build equity, relevance, and organizational reputation. Write clear, compelling copy for a high volume of marketing and sales messages—including promotional emails, newsletters, announcements, and SMS campaigns.
• Support management of the email marketing calendar with eCommerce Marketing Manager.
• Review email performance reports and share insights to support content optimization.
• Conduct ongoing subject line testing and monitor industry trends to refine and optimize email performance.
• Coordinate content strategy for the website’s blog space; update and reformat existing articles using SEO best practices.
• Write blog posts, interview artists from upcoming shows, and produce compelling long and short-form content that attracts organic traffic, boosts SEO, and reinforces our brand attributes.
• Contribute to institutional writing projects including the annual impact report
• Act as an expert on the brand voice and ensure all written materials align with established style guidelines and messaging frameworks.
• Collaborate with Center President and Senior Leaders to develop internal and external marketing communications for key
  stakeholders.
• Write and update website content—including seasonal event pages, evergreen institutional copy, and program descriptions—and review page traffic to support copy updates on low-performing pages.
• Collaborate with other departments to develop and refine evergreen website content.
• Collect and publish audience advisories for all upcoming performances to promote the Center’s accessibility services.
• Proofread a high volume of marketing materials daily to ensure accuracy, consistency, and adherence to Center-specific style and formatting standards.

• Bachelor’s degree in marketing, communications, or related discipline or equivalent from a four-year college or technical
  school
• Minimum 2 years of copywriting experience
• A passion for and knowledge of the performing arts is preferred
• Understanding of email marketing best practices is beneficial

Competencies

• Proven excellence as a copywriter, preferably in the nonprofit or performing arts industry.
• Demonstrated knowledge of brand voice, tone, and storytelling principles.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and an understanding of SEO and digital
  marketing principles.
• Ability to comfortably vary voice, style and other characteristics based on the target audience at hand.
• Self-motivated and resilient, adept at both independent work and collaborative teamwork.
• Proven capacity to handle multiple projects concurrently and efficiently.
• Thrives in fast-paced, dynamic environments with multiple communication channels.
• Creative mindset with enthusiasm for developing innovative ideas, initiatives, and campaigns.
• Proficient in Microsoft Office suite, particularly Excel, PowerPoint, and Word.

Physical Demands

• Frequently perform desk-based computer tasks.
• Routine walking/standing.
• Occasionally lift/carry objects weighing up to 10 pounds.
• This job’s specific vision abilities include close vision, distance vision, and the ability to adjust focus.

Consistent with its obligations under the law, Segerstrom Center for the Arts will provide reasonable accommodation to any
employee with a disability who requires accommodation to perform essential functions of his or her job.

Work Standards

• Embody and further the Center's mission and core values through daily work
• Foster an equitable, diverse, inclusive, and accessibility-focused workplace
• Support a collaborative, team-focused working environment across all levels and roles
• Seek continuous improvement by welcoming feedback, exchange of ideas, and respectful debate
• Maintain flexibility and professionalism in fast-paced environments with shifting priorities
• Bring strategic, creative, out-of-the-box thinking to elevate the department and the organization.

IMPORTANT APPLICATION GUIDELINES

No phone calls or unsolicited emails will be accepted. Only applications submitted through the online portal will be reviewed.

Compensation

• Salary Range: $21.96-$27.45/hour; Full-Time, Non-Exempt

• 403B with match after probationary period.

• Core Benefits + Supplemental benefits.

• Time Off (Vacation, Sick, Personal, Company Holidays, Early Release).

• Comp and discount ticket program.

EEO-1 Statement: Segerstrom is an equal opportunity employer to all, regardless of age, ancestry, association with a member of a
protected class, bereavement leave, color, disability (physical, intellectual/developmental, or mental health/psychiatric.), exercising
the right to family care and medical leave related to serious health condition of employee or family member, child bonding, or
military exigencies, engaging in protected activity, gender identity or expression, genetic information or characteristic, marital status,
medical condition (cancer or genetic characteristic), military and veteran status, national origin (includes language restrictions),
pregnancy, childbirth, breastfeeding, or related medical conditions, Pregnancy Disability Leave (PDL), race (includes hairstyle and hair
texture, religious creed (includes dress and grooming practices), reproductive health decision making, sex/gender, and sexual
orientation.