Copywriter

Location: Goa

Job Overview:

Content/Copywriter, will be responsible for creating compelling and engaging written content across various platforms. From website copy and product descriptions to blog posts, email campaigns, and social media, they will play a key role in building and promoting our brand voice. Your writing will help drive customer engagement, enhance product awareness, and support our marketing and sales goals.

Key Responsibilities:

• Write and Edit Copy: Create clear, concise, and persuasive content for our website, product pages, blogs, newsletters, email campaigns, and social media.
• Product Descriptions: Write informative and SEO-optimized product descriptions that highlight key features and benefits to drive conversions.
• SEO Writing: Conduct keyword research and implement SEO best practices to ensure content ranks well on search engines and attracts organic traffic.
• Brand Voice Consistency: Maintain a consistent brand voice across all written content, ensuring it aligns with our mission, values, and customer expectations.
• Cross-Functional Collaboration: Work closely with product teams, designers, and other stakeholders to ensure content is aligned with product launches, promotions, and campaigns.
• Content Proofreading & Editing: Review and proofread content for accuracy, grammar, and style before publishing.

Qualifications:

• Proven experience as a content writer, copywriter, or similar role in a marketing environment.
• Strong portfolio showcasing writing samples, especially in consumer-facing content or the home appliances/consumer electronics industry.
• Familiarity with SEO best practices and content optimization strategies.
• Exceptional writing, editing, and proofreading skills.
• Ability to translate complex product features into clear, engaging, and customer-friendly content.
• Excellent time-management skills with the ability to handle multiple projects and meet deadlines.
• Strong attention to detail and a passion for storytelling.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience with paid digital advertising copywriting (Google Ads, Facebook Ads, etc.) is a plus
• Familiarity with content management systems (CMS), email marketing platforms, and social media tools is a plus.

Mail us your resumes on careers@ifbglobal.com, hadhr@ifbglobal.com