Copywriter

About SRV Media

SRV Media is an integrated advertising and digital marketing agency working across brand strategy, performance marketing, content, and creative. We help ambitious brands grow through ideas that convert, scale, and stick .

We’re looking for a Copywriter who understands that words are not decoration—they are levers of behaviour .

Role Overview

As a Copywriter at SRV Media, you will craft copy across performance ads, social media, brand campaigns, websites, landing pages, and pitches . This role sits at the intersection of creativity, psychology, and business outcomes .

You’ll work closely with designers, performance marketers, account managers, and brand strategists to build messaging that performs.

Key Responsibilities

Creative & Performance Copy

• Write high-impact copy for Meta Ads, Google Ads, YouTube scripts, and paid campaigns
• Create brand-aligned content for social media, websites, landing pages, emails, and campaigns
• Adapt tone and messaging based on audience, platform, and funnel stage
• Collaborate with designers to ensure copy and visuals work as a single system

Strategy & Thinking

• Translate business objectives into clear messaging frameworks
• Develop hooks, value propositions, CTAs, and narratives that drive action
• Understand funnels, buyer psychology, and conversion principles
• Iterate copy based on performance data, feedback, and testing

Collaboration & Execution

• Work closely with performance, brand, and client servicing teams
• Handle multiple brands and briefs simultaneously with speed and clarity
• Maintain brand voice, consistency, and quality across all touchpoints

Required Skills & Qualifications

• 1–4 years of experience as a Copywriter / Content Writer / Creative Writer (agency experience preferred)
• Strong command of English language, tone, and storytelling
• Experience writing for digital platforms and performance marketing
• Ability to think conceptually and execute quickly
• Portfolio showcasing ad copy, brand content, and campaign

Good to Have (Bonus Skills)

• Understanding of performance marketing metrics (CTR, CVR, ROAS)
• Experience with ecommerce, lead generation, or D2C brands
• Scriptwriting for short-form video / reels / YouTube ads
• Exposure to brand strategy, positioning, and messaging frameworks
• Ability to write for multiple industries and audiences