Copywriter

Job Title: Brand Storyteller (Copywriter)

Location: Bangalore
Company: Allen Career Institute

Department: Marketing
Work Mode: On-site (6 days/week)
Experience: 3 years minimum
Designation: Executive

Role Overview:

ALLEN is looking for a Brand Storyteller who can craft impactful messaging across print, outdoor, CRM, and digital platforms. From hoardings that stop traffic to push notifications that drive action — your words will shape the future of education.

Key Responsibilities:

• Write compelling copy for print ads, hoardings, brochures, and radio spots
• Create engaging CRM content – SMS, emailers, push notifications
• Develop sharp, scroll-stopping copy for digital platforms – social media, banners, landing pages
• Collaborate with designers and brand teams on integrated campaigns
• Adapt messaging for regional audiences while maintaining brand voice

• Ensure compliance with advertising regulations and maintain brand safety standards

Must-Have Skills & Experience

• 3–6 years of experience in copywriting across traditional and digital media
• Strong portfolio with work in print, outdoor, CRM, and digital campaigns
• Ability to write with clarity, empathy, and emotional impact
• Understanding of youth audiences, education space, and regional nuances
• Bonus: Experience in education or youth-focused brands.

Reporting To: Content Lead