Copywriter

Location: Louisville, CO
Compensation: $80,000 annually
Full-Time Exempt
Reports to: Associate Creative Director

We’re looking for a creative copywriter with strong commercial copywriting experience who thrives in a collaborative, execution-forward environment and enjoys bringing strong ideas to life across multiple marketing channels.

This role focuses on developing clear, compelling, and brand-consistent copy, with a particular emphasis on newsletters and other high-visibility marketing touchpoints. You will translate brand and product stories into messaging that is focused, engaging, and customer-oriented, helping audiences quickly understand value while staying true to Fjällräven’s voice and supporting measurable business impact.

The ideal candidate is comfortable operating in a fast-paced environment with high volume and quick turnarounds, balancing campaign-level thinking with day-to-day execution. This is a creative role that values strong judgment, clarity of thought, adaptability across formats, and the ability to move work forward efficiently.

WHAT YOU'LL DO

Copywriting and Creative Execution

• Write and refine copy across core marketing channels, including newsletters and other key brand and performance platforms

• Develop concise, impactful messaging that communicates product value and supports broader campaign goals

• Translate product features and technical information into customer-facing language that is engaging and easy to understand

• Support campaign development by contributing to copy hierarchies, messaging frameworks, and concept exploration in partnership with the creative lead and design team

• Oversee copy handoff for multilingual translations, partnering with translation teams to ensure accuracy and brand alignment

Brand and Voice

• Shape and refine copy within Fjällräven’s North American brand voice, balancing global inputs with local relevance and clarity

• Apply established brand standards consistently while supporting the thoughtful evolution of tone and messaging

• Ensure all copy aligns with strategic objectives, audience needs, and channel best practices

Collaboration and Feedback

• Collaborate closely with the Associate Creative Director, designers, and marketing partners throughout the creative process

• Interpret briefs accurately and proactively ask questions to clarify direction when needed

• Incorporate feedback efficiently and professionally, maintaining momentum and a solutions-focused approach

Quality and Craft

• Edit and proofread copy for clarity, accuracy, and consistency

• Prioritize focus and effectiveness, recognizing when simplicity strengthens the message

• Balance creative ambition with practical timelines and execution needs

WHAT MAKES YOU A GREAT FIT

Education

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred

• Equivalent combination of education and relevant experience will also be considered

Experience

• 5+ years of experience in a copywriting role, ideally supporting consumer, retail, lifestyle, or outdoor brands

• Experience working across multiple marketing channels in a fast-paced, collaborative environment

• Comfort contributing to both campaign-level thinking and day-to-day execution

Skills and Approach

• Exceptional writing and editing skills with a strong instinct for clarity and restraint

• Ability to translate, shape, and refine ideas into focused creative that resonates with customers

• Strong understanding of how copy supports brand storytelling, product communication, and business objectives

• Collaborative and adaptable, with confidence taking direction and contributing thoughtful perspectives

• Highly organized and comfortable managing multiple projects at once

Tools and Languages

• Proficiency in Microsoft Office and content management systems

• Familiarity with project management tools is a plus, but not required

• Experience working in Figma, including reviewing layouts or collaborating directly within files, is a bonus

• Fluency in Spanish or French (CA) is a plus

WHAT WE OFFER

Click here to learn more about Fjallraven benefits, including:

• 401(k) with employer match to support your long-term financial wellbeing

• Comprehensive health and wellness benefits for full-time roles, including medical, dental, and vision coverage

• Generous paid time off to rest, recharge, and get outside

• Product discounts and access to Fjällräven outdoor events

• A strong commitment to sustainability, quality craftsmanship, and responsible business practices

ABOUT US

Fjällräven is a Swedish outdoor brand founded in 1960 with a clear mission: to inspire the world to walk with nature. We develop functional, durable, and timeless outdoor gear while acting responsibly toward nature, animals, and people. For us, sustainability is a journey without a finish line. We design for lifetimes of use, guided by simplicity, practicality, and deep respect for the environment.

INTERESTED?

If you’re energized by the opportunity to shape meaningful, high-impact messaging within a values-driven outdoor brand, we encourage you to apply. Tell us what excites you about this role and how your approach to craft and collaboration aligns with Fjällräven’s mission.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

This employer participates in E-Verify. Click here to view the E-Verify, Right to Work, and other U.S. employment notices.