Copywriter and Content Strategist

Copywriter / Content Strategist

Turrino UAE

Full-Time | Dubai / UAE | 2–4 Years Agency Experience

At Turrino UAE, we’re building a modern creative and growth agency focused on strategy-led storytelling, campaigns, content systems, and digital growth for ambitious brands.

We’re looking for a Copywriter / Content Strategist who can think beyond captions. Someone who understands culture, campaigns, audience psychology, and how ideas come alive visually. This role is for a creative thinker who can write sharp copy, shape brand narratives, and collaborate closely with designers, editors, and the creative studio to build standout campaigns.

You should be equally comfortable writing a killer headline, building a campaign concept, structuring a content strategy, and sitting with creatives to visualize how the idea comes to life.

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What You’ll Do

• Develop creative campaign concepts for brands across social, digital, performance, and brand-building initiatives
• Write compelling copy for:
• * Social media
• * Campaigns
• * Video scripts & reels
• * Websites & landing pages
• * Ads & performance creatives
• * Email marketing
• * Brand decks & presentations
• Create monthly and quarterly content strategies aligned with business and marketing goals
• Build storytelling frameworks and messaging pillars for brands
• Collaborate with designers, videographers, editors, and strategists to visualize and execute ideas
• Participate in brainstorming sessions and creative ideation
• Research audience behavior, trends, competitors, and internet culture to create relevant content
• Translate brand positioning into clear, engaging, and conversion-focused communication
• Assist in pitch decks and creative presentations for clients
• Ensure consistency in brand tone, voice, and messaging across platforms
• Work closely with performance marketing teams to create high-performing ad creatives and hooks

What We’re Looking For

• 2–4 years of experience in an agency, creative studio, or content-led startup
• Strong portfolio showcasing campaigns, copywriting, social content, and creative thinking
• Ability to think conceptually and not just execute copy
• Strong understanding of social-first storytelling and platform behavior
• Experience working alongside designers and creative teams
• Ability to visualize ideas and communicate references/moodboards clearly
• Excellent command of English writing and communication
• Understanding of branding, marketing psychology, and audience behavior
• Familiarity with content strategy, campaign planning, and creative direction
• Ability to manage multiple brands and deadlines in a fast-paced environment
• Understanding of AI-assisted creative workflows is a plus
• UAE/GCC market understanding is preferred

Bonus Points If You

• Have worked on healthcare, fashion, hospitality, F&B, retail, sports, or lifestyle brands
• Can write scripts and campaign films
• Understand performance marketing hooks and conversion copy
• Have experience with influencer/content creator campaigns
• Are deeply tapped into internet culture, trends, and social media behavior
• Can contribute to creative direction during shoots

What Success Looks Like

• Campaigns that people remember
• Content that feels culturally relevant, not generic
• Ideas that perform both creatively and commercially
• Strong collaboration between strategy, copy, and visual execution
• Building brands with a distinct tone and identity

Why Join Turrino

• Opportunity to work on ambitious UAE and regional brands
• Creative-first environment with room to experiment
• High ownership and direct impact on campaigns
• Fast-moving team focused on building meaningful brand work
• Exposure across strategy, content, creative, branding, and growth

How to Apply

Please send your updated CV / Portfolio to work@turrinoad.com:

Email Subject: Application – Full-Time Copywriter and Content Strategist

Only shortlisted candidates will be contacted.

Work Location: In person