Copywriter - Arabic

At Publicis, we thrive in a fast-paced world where brands face new technologies, empowered consumers, and evolving public attitudes every day. Our mission is clear: to craft powerful strategies and innovative ideas that make our clients' brands unique, irreplaceable, and leaders in their industries.

Joining Publicis means becoming part of a global network with a shared ambition—to ‘Lead The Change’ and help our clients stay ahead of the curve. With 330 offices in over 110 countries, Publicis ME is a key player in this mission, combining global reach with local expertise.

As part of Publicis Communications, the creative powerhouse of Publicis Groupe, Publicis ME offers unparalleled opportunities to work on impactful campaigns that shape the future of branding. If you're passionate about creativity, innovation, and making a difference, Publicis is the place for you.

Job Description

The position of Arabic Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in Arabic for global brands.

Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.

Responsibilities

Technical & Product

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing

• Ensuring the consistency of prepared content;

• Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.

• Have a keen understanding of all the channels in the 1:1 marketing space.

• Understanding the power of data intelligence to help them achieve the communication challenge.

• Required to make conceptual and strategic decisions across a wide variety of clients and industries.

Business Acumen & Operational Efficiency

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.

• Develop and execute strategically-sound creative for cross-channel initiatives

• Persuasively present both internally and to clients with credibility, reasoning, and emotion

• Actively listen to truly understand the ask, client feedback, and internal feedback

• Ensure communications are produced to the highest standards of accuracy and quality control

• Deliver fresh ideas and personality while working with existing brand voice and tone

Innovative & Analytical Mindset

• Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more.

• Research competitors and the industry to provide insight into trends and creative foresight

• Partners with the creatives to make the idea, copy and design a cohesive story

People & Leadership

• Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas.

• Being able to juggle multiple projects, prioritize, and meet deadlines

• Investigating industry best practices and new possibilities

• Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Self

Has the personality to develop thriving client relations and can lead creative presentations

• Strong conceptualisation and smart thinking skills

• Energy, a sense of humour and an open & curious minds

• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums

• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Qualifications

• At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Bachelor’s Degree in the appropriate field of study