Copywriter - Entry Level

Copywriter – Entry Level (Part-Time)

We are looking for an Entry Level Copywriter to join our company. As our Copywriter, you will help us convey our brand’s message, values, and service offerings through compelling and persuasive copywriting across multiple channels. This is a part-time position, where the successful candidate will have a significant impact on our insurance business and can become a key player on the team.

THE COMPANY

American Plus Group Inc. (“American Plus Group”) is a Domestic Business Corporation founded in the State of New York. We are a trusted and community-focused insurance agency offering affordable and high-quality insurance products and services. Since our establishment in February 2020, American Plus Group has been dedicated to supporting individuals and local businesses by providing tailored solutions across the Auto, Home, Commercial, and Life insurance sectors.

American Plus Group is not just another insurance agency but also operates as an independent Property & Casualty (“P&C”) insurance agency with access to a broad and diverse network of top-tier insurance carriers, including Liberty Mutual, Progressive, Travelers, National General, Lemonade, Bamboo, Hippo, SageSure, Narragansett Bay, Neptune, Attune, Hiscox, and many more. This extensive network allows us to offer our clients competitive rates and flexible, comprehensive coverage options that meet both personal and commercial insurance needs.

In addition to offering traditional insurance services, American Plus Group provides added value through personalized customer service and digital convenience. We leverage modern comparison tools that enable our clients to compare multiple insurance quotes side-by-side online, making it easier for them to find the right coverage at the most affordable rate. This approach ensures that clients are not only saving money but also selecting policies that suit their specific needs.

Unlike online-only platforms that lack personal interaction, American Plus Group emphasizes accessibility and relationships. Our small but committed team of licensed agents offers individualized guidance, takes time to understand each client’s circumstances, and educates them on their policy options. Whether it is helping a family find reliable homeowners insurance or advising a business owner on workers’ compensation coverage, our team is committed to transparency, trust, and client satisfaction.

Currently, we serve clients across the New York metropolitan area and beyond. Over the years, we have built a loyal clientele by combining reliable service with expert guidance, establishing a reputation for value, integrity, and dependability in the insurance sector.

As a successful business in the insurance industry, we understand that navigating today’s insurance landscape, marked by regulatory changes, digital transformation, and evolving customer expectations, requires agility and innovation. Now more than ever, businesses like ours must differentiate themselves through clear messaging, consistent branding, and effective outreach. In this highly competitive environment, copywriting has become an indispensable tool to help communicate our value, educate our audience, and convert interest into action.

THE POSITION

Our Copywriter is mainly responsible for designing and creating compelling and persuasive copy for various insurance-related marketing materials and supporting all aspects of our communication and outreach. This position plays a critical role in helping us differentiate ourselves through clear messaging, consistent branding, and effective outreach, and in ensuring that we can communicate our value, educate our audience, and convert interest into action.

Key Responsibilities:

· Design and create compelling and persuasive copy for various insurance-related marketing materials, including but not limited to policy descriptions, agency website content, client education materials, social media posts, email campaigns, advertising copy, and blog articles that explain insurance concepts and highlight our offerings;

· Develop and maintain consistent brand messaging across all communication platforms, ensuring alignment with American Plus Group’s mission, values, and positioning as a client-focused, independent insurance agency;

· Conduct in-depth research and audience analysis to understand prospective and existing clients’ needs, concerns, and insurance literacy levels, tailoring copy to address customer pain points and promote clarity in insurance selection;

· Evaluate, identify, and integrate insurance-relevant keywords and SEO strategies into digital content to enhance online visibility, improve organic search rankings, and generate more high-quality insurance leads;

· Review and edit insurance-related drafts to ensure factual accuracy, compliance with industry regulations, clarity of complex policy explanations, and consistency with American Plus Group’s brand voice and standards;+

· Incorporate feedback from company leadership, insurance agents, clients, and business partners to refine messaging, ensuring copy effectively communicates value, coverage details, and next steps for prospective customers;

· Monitor industry trends, competitor messaging, regulatory updates, and consumer behavior through market research, and apply insights to enhance copywriting strategies and distinguish American Plus Group from other providers;

· Utilize analytics tools to monitor the performance of content across platforms (e.g., website engagement, email open rates, social media clicks), assess the effectiveness of messaging, and recommend data-informed optimizations;

· Provide content support for insurance seminars, local marketing events, and community outreach programs by developing brochures, signage, educational materials, and event summaries to engage and inform attendees;

· Collaborate with our in-house insurance agents, marketing team, designers, and external partners to develop integrated campaigns that highlight our personalized service, showcase policy options, and promote our carrier partnerships.

Qualifications:

Education requirement: must have a bachelor’s degree in English or its related field.

Experience: It is entry-level. No job experience is required. We are glad to train you.

Work authorization: Must have work authorization in the United States. If needed, we also sponsor H-1B applications.

LOCATION:

New York Queens County area (New York metropolitan area)

TO APPLY:

This is a part-time position. All interested candidates should send us a resume via email garylaing@apginsus.com and provide a strong cover letter explaining why you would be a good fit for this position.

Job Type: Part-time

Pay: $29.00 - $30.00 per hour

Expected hours: 25 per week

Work Location: In person