Copywriter - Marketing & Communication (B2B + B2C)

About MediaJenie

MediaJenie is a strategy-led digital media agency. We work with technology companies, B2B organizations, B2C brands and startups to structure and communicate complex ideas clearly - across websites, campaigns, design and brand communication.

Our work focuses on messaging clarity - helping organizations say the right thing to the right audience, not just producing content volume.

Role Overview

We are looking for a Copywriter who understands marketing communication — not just writing.

You will create messaging for:

• websites
• campaigns
• brand communication
• sales communication
• social media
• corporate collateral

The role involves both B2B and B2C communication.
You will often work with incomplete inputs and subject-matter experts and will be expected to extract clarity before writing.

This is not a blog/SEO article writing role.

Key Responsibilities
Marketing Messaging (Primary Responsibility)

• Develop marketing communication concepts and messaging
• Write website copy (homepages, service pages, landing pages)
• Write campaign messaging and taglines
• Create ad copy (digital & print)
• Write social media communication (especially LinkedIn)

Communication Structuring

• Understand business offerings and translate into audience-ready language
• Identify positioning and value propositions
• Simplify technical or complex information
• Adapt messaging for different audience types (decision-makers, users, buyers)

Multi-Format Writing

• Website copy
• Campaign copy
• Brochures & corporate collateral
• Emailers & outreach communication
• Case studies & product communication
• Presentation copy

Collaboration

• Work with designers to build communication concepts
• Participate in briefing and requirement discussions
• Revise communication based on feedback and strategy direction
• Support client service team in communication clarity

Required Skills

• Strong command of written English
• Ability to write concise, clear, persuasive copy
• Understanding of marketing messaging and positioning
• Ability to adapt tone for different audiences
• Comfortable working with both B2B and B2C communication

Preferred Experience

• Agency copywriting or brand communication role
• Website copywriting
• Campaign copywriting
• Working with designers on creatives
• Writing for LinkedIn communication

This role is not suitable for candidates whose experience is only:

• SEO blogs/articles
• academic writing
• technical documentation
• purely journalistic writing

What We Look For in Portfolio

Please share samples of:

• website copy OR landing pages
• campaign or ad copy
• social media communication
• messaging/tagline work

Applications with only blog articles or long-form SEO content are unlikely to be shortlisted.

Growth Path

This role can grow into:
Copywriter → Senior Copywriter → Communication Strategist

You will gradually be involved in:

• messaging strategy
• positioning development
• campaign ideation
• brand communication frameworks

What This Job Is (Important)

• Thinking before writing
• Asking questions before drafting
• Structuring communication
• Simplifying complexity
• Iterative revisions

What This Job Is NOT

• Pure SEO blogging
• Content volume production
• Only social media caption writing
• Journalism

Compensation

Salary based on experience, writing samples and ability to independently develop messaging.

How to Apply

Apply via Indeed with:

• Updated resume
• Portfolio or writing samples
• A short response (5–7 lines):

Rewrite this sentence for a marketing audience:
“Our company provides end-to-end integrated digital solutions.”

Applications without this response are unlikely to be shortlisted.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Experience:

• writing marketing or brand communication : 2 years (Required)

Work Location: In person