Copywriter - TX

Copywriter (Entry–Mid Level, 1–5 Years Experience)

Location: Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada
Team: Marketplace Growth / Brand & Creative
Level: Individual Contributor

About the Role

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros..

This role is for a writer who understands that words are a growth lever—not just content. Your work should tie directly back to our messaging framework, reinforce our marketplace flywheel, and consistently tell a clear, credible story across every customer touchpoint.

You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention.

You should either:

• Have agency experience writing performance- and brand-driven copy, or

• 
  Have in-house brand or growth experience producing copy tied to measurable business outcomes.

What You’ll Do

• Write and optimize copy across channels, including:

  • 
    Paid media (search, social, display, native)

  • 
    Email and lifecycle campaigns

  • 
    Landing pages and conversion flows

  • 
    Website and product marketing pages

  • 
    Sales enablement materials and presentations

• 
  Translate the core messaging framework into clear, consistent copy across all channels

• 
  Reinforce our marketplace flywheel (trust participation liquidity growth) through narrative, proof points, and calls to action

• 
  Craft and evolve a cohesive story that scales across formats and funnel stages

• 
  Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility

• 
  Produce multiple copy variants for testing, optimization, and personalization

• 
  Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system

• 
  Apply SEO best practices to on-page copy (intent, structure, keyword integration)

• 
  Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy

What We’re Looking For

Experience

• 1–5 years of professional copywriting experience

• 
  Agency and/or in-house brand or growth team experience required

• 
  Portfolio demonstrating:

  • 
    Conversion-focused copy (ads, landing pages, emails)

  • 
    Strong headline writing and CTAs

  • 
    Ability to simplify complex offerings into clear, compelling narratives

Messaging & Storytelling

• Strong ability to work within (and help evolve) a messaging framework

• 
  Comfortable translating a single core story into multiple channels, formats, and funnel stages

• 
  Ability to balance brand narrative with performance needs

• 
  Understands how repetition, consistency, and proof build trust at scale

Commercial & Conversion Acumen

• Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction

• 
  Comfortable writing copy intended to be tested, measured, and improved

• 
  Ability to connect copy decisions back to business outcomes

SEO & Digital Fundamentals

• Working knowledge of SEO best practices:

  • 
    Keyword intent and placement

  • 
    On-page structure (H1–H3, meta titles/descriptions)

  • 
    Writing for humans first, search engines second

• 
  Experience collaborating with SEO, growth, or web teams is a plus

Working Style

• Clear, concise writer with strong editorial judgment

• 
  Comfortable owning work end-to-end and iterating based on feedback and performance

• 
  Able to manage multiple projects and deadlines simultaneously

• 
  Comfortable leveraging AI tools for ideation and efficiency, while relying on human judgment for storytelling, persuasion, and accuracy

Nice to Have

• Experience writing in B2B, marketplaces, or complex categories

• 
  Familiarity with A/B testing copy (headlines, CTAs, page structure)

• 
  Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)

• 
  Experience contributing to or maintaining a brand voice and messaging system

Why This Role Matters

At Ritchie Bros., copy isn’t filler—it’s structure.

Your work will:

• Anchor teams to a shared messaging framework

• 
  Reinforce the flywheel that powers our marketplace

• 
  Turn complexity into clarity for customers

• 
  Directly influence trust, conversion, and growth

You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.