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Role - Copywriter
Salary - 7 LPA
Location - Ahmedabad
Key Responsibilities
Write compelling copy for product packaging, website pages, product descriptions, social media, emails, and advertising campaigns.
Develop brand-aligned tone and messaging for various product categories and launches.
Collaborate with design, product development, and marketing teams to craft clear, accurate, and parent-friendly content.
Translate technical product details into approachable, benefit-driven language.
Assist in creating campaign concepts, taglines, and storytelling assets.
Edit and proofread materials to ensure quality, consistency, and clarity.
Conduct competitive research and stay updated on trends in baby care, parenting, and lifestyle content.
Maintain and evolve brand voice guidelines.
Requirements
3–5 years of professional copywriting experience, preferably in consumer goods, lifestyle, baby/parenting, or e-commerce.
Strong portfolio showcasing product copy, storytelling, and multi-channel work.
Excellent writing, editing, and proofreading skills with strong attention to detail.
Ability to balance creativity with strategic and brand-driven messaging.
Familiarity with SEO best practices and digital content principles.
Comfortable working in a fast-paced environment with cross-functional teams.
A passion for parenting, family wellness, or baby product innovation is a plus.
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