Corporate VP of Marketing

Job Overview
American Resort Management seeks an experienced and strategic Corporate Vice President of Marketing to lead our marketing initiatives and drive brand growth across multiple channels. This executive role requires a visionary leader with a deep understanding of digital marketing, content strategy, and market analytics. The ideal candidate will oversee the development and execution of comprehensive marketing plans, manage cross-functional teams, and ensure alignment with overall business objectives. A strong background in SEO, social media marketing, multichannel campaigns, and marketing automation is essential to succeed in this role.

As part of our executive leadership team, American Resort Management requires 100% commitment to uphold our core values and mission as we continue to grow our presence in the hospitality and entertainment sectors.

JOB SUMMARY: The Vice President, Corporate Marketing will be charged with driving awareness, demand, and loyalty across all channels while building a world-class marketing organization. This position will own and evolve the company’s overall marketing vision and strategy while partnering with executive leadership to drive growth initiatives, product/experience launches, expansion, and brand positioning regularly. This position will be a visionary leader who is not only data-driven, but brand-obsessed while having strong communication and storytelling skills. This position requires self-actualized leadership and demonstrated collaboration, quality, and integrity.

This position requires oversight of multiple projects and/or properties throughout the United States held in multiple jurisdictions.

Responsibilities

· Leads and develops properties and corporate marketing leaders to drive measurable growth across guest acquisition, retention, and lifetime value.

· Sets the direction and vision for building integrated campaigns across digital, social, paid media, experiential, content, and partnerships.

· Sets strategies to elevate brand identity and voice for both corporate and assigned properties. Develops narratives that emotionally connect with guests/customers.

· Oversee creative direction, consistency, and content strategy while protecting & scaling the brands across all touchpoints.

· Primary representative between all intellectual property (IP) partnerships related to the delivery of and ongoing relationship of all marketing efforts for all IP-properties/locations.

· Performs other duties as assigned.

Experience: 10+ years of marketing leadership experience, with at least 4-5 years as an Assistant Director or Director level. Theme Park, Water park, or Hotel experience preferred, or an equivalent combination of education and experience.

• Proven track record in senior marketing leadership roles with extensive experience in digital marketing, content creation, and multichannel campaigns.
• Strong expertise in SEO, social media marketing, performance marketing, email marketing, and analytics tools such as Google Analytics.
• Hands-on experience with Adobe Creative Suite for content development and print advertising materials.
• Demonstrated ability in managing large budgets, leading cross-functional teams, and executing successful B2B or B2C campaigns.
• Familiarity with e-commerce platforms like Shopify or WooCommerce, along with WordPress website management skills including HTML proficiency.
• Experience in product management within a marketing context is preferred.
• Excellent research skills combined with copywriting expertise for compelling messaging that resonates with target audiences. This leadership position offers an opportunity to shape the future of our brand through innovative strategies and data-driven decision-making while working within a dynamic team committed to excellence in marketing excellence.

Pay: From $125,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person