Creative and Branding Manager

Position Overview:

The Creative & Branding Manager plays a critical role within Flournoy Health Systems, overseeing all aspects of visual design, creative direction, brand voice and written content consistency across a diverse portfolio of companies and service lines. This role ensures that all creative outputs from campaigns to social posts to digital assets reflect a cohesive brand identity and meet high-quality standards. Creative & Branding Manager guides concept development, manages cross-departmental creative support, and upholds brand voice and visual alignment across every touchpoint. This position leads the Creative & Branding team under the marketing department.

Key Responsibilities:

Creative Direction & Brand Governance:

• Lead the development of brand-aligned creative concepts across campaigns, service lines, and platforms.
• Own and evolve the brand voice, visual identity, and tone across all channels, ensuring consistency and clarity.
• Provide hands-on creative direction, reviews, and approvals for all internal and external design assets.
• Oversee website and landing page development, ensuring alignment with brand standards and SEO.
• Oversee organic content strategy and audience engagement, including managing written and visual content, social accounts, comment moderation, and responding to company reviews.
• Support the creation of creative materials across departments, including videos, static ads, brochures, collateral, presentations, signage, logos, and more.
• Utilize AI tools for image and video creation to enhance creative production and efficiency

Team Management & Collaboration:

• Manage and mentor the Creative & Branding team, ensuring timely delivery of high-quality visual and written assets.
• Serve as the primary creative liaison across departments, translating business needs into creative solutions.
• Support other teams (e.g., recruitment, HR, operations) by producing branded visuals, decks, signage, and collateral.

Project Execution & Coordination:

• Translate creative briefs into actionable project plans and manage the end-to-end creative workflow using tools such as Asana
• Partner with the Advertising and Paid Media team to ensure visuals and messaging support campaign performance goals across digital channels.
• Prioritize competing design requests based on impact, deadlines, and organizational priorities.
• Align creative output with key performance indicators including organic conversions, CTR, CVR, engagement, bounce rate, and response times on social platforms.
• Track and optimize creative performance in collaboration with Advertising and Media Manager.
• Track and optimize creative performance in collaboration with paid media and lifecycle marketing leads using analytics tools such as Google Analytics, Meta Insights, and LinkedIn Analytics.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Design, Communications, or related field preferred.
• 5+ years of experience in creative direction, branding, or design management.
• Expertise in Adobe Creative Suite, Figma, Canva, and AI-powered creative tools.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Excellent project management, organization, and problem-solving skills; highly detail-oriented
• Strong written and verbal communication skills, including writing, editing, and proofreading for high-quality content.
• Open to leveraging AI tools for image, video, and content creation.