Creative Brand Designer

Who We Are

Pasture and Plenty is a diverse local food business that includes a James Beard-nominated restaurant, market and catering business, and a “Whole Diet” delivery and pick-up meal kit service. We serve high-quality, locally-sourced and prepared daily menus, frozen, ready-to-eat meals, cook kits and pantry items to individuals and families who are hungry for high-quality, healthy meals, but starved for time.

We are redefining how the community answers the question "What's for dinner?" and have built new market pathways for farmers and producers. Pasture and Plenty is a community hub and marketing engine that nurtures local eaters and food producers. We:

• Prepare farm-to-freezer mains, sides and desserts, meal kits and hot ready-to-eat, locally-sourced, seasonal dinners for in-store sale, satellite pick-up, and local delivery.
• Support local food manufacturers in doing what they do best, promote their products and bring new made-in-Wisconsin pantry products to market under the Pasture and Plenty (P&P) banner.
• Host and produce P&P kitchen events, including chef and food manufacturer spotlights, retail food pop-up shops and small-batch, craft cooking classes.
• Work to increase access to locally-sourced, quality, prepared foods for under-served families in the greater Madison area through our "Community Eats" program, where a portion of our products are donated to food pantries serving communities defined as food deserts.
• Are a creative team who is having a lot of fun and working hard to make it all happen.

JOB OVERVIEW

You are a hands-on creator, responsible for developing and executing compelling visual concepts that elevate the Pasture and Plenty brand. You will lead design projects from concept to completion, ensuring brand consistency and driving creative excellence across all touchpoints. You will work within the marketing team and under the leadership team to bring strategic initiatives to life through innovative design solutions.

Reports to the Director of Brand & Product Marketing. Works on cross-functional projects with the Executive Chef, General Manager, Owner, and Bakeshop, Restaurant, Meal Kit and Production Chefs.

CORE JOB RESPONSIBILITIES

Creative Direction and Brand Development

• Lead the execution of creative concepts for marketing campaigns, events, product packaging, website, social media, and in-store materials.
• Develop and implement creative merchandising strategies, collaborating with retail leadership to identify seasonal product opportunities, create visual merchandising plans, and design seasonal displays and signage for both in-person and online platforms.
• Maintain and evolve the brand visual identity, ensuring consistency and alignment with brand strategy.
• Develop and present creative proposals and concepts to the leadership team.

Design and Production

• Design and produce high-quality graphics, layouts, and visual assets for various platforms.
• Oversee the design process from initial concept to final production, ensuring projects are delivered on time and within budget.
• Mentor other team members as needed for different projects and systems, providing guidance and feedback to ensure creative excellence.

Collaboration and Communication

• Collaborate with marketing, culinary, and retail teams to implement creative solutions that meet business objectives.
• Communicate design concepts and rationale effectively to internal and external stakeholders.
• Work with external vendors, such as printers and photographers, to ensure quality and timely delivery of materials.

Entrepreneurial Spirit

• Deliver exceptional design solutions that drive customer engagement and sales.
• Thrive in a fast-paced, start-up environment. Adapt to changing business needs and priorities, and embrace a "can-do" attitude.
• Maintain an understanding of the competitive landscape for consumer packaged goods

EXPERIENCE AND SKILLS REQUIRED

• 5+ years of experience in graphic design, creative direction, or related field, preferably in the food industry or CPG preferred
• Strong portfolio showcasing a range of design skills and creative projects.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other relevant design software
• Excellent understanding of design principles, typography, and color theory.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and presentation skills.
• Knowledge of the local food scene and passion for sustainable food systems is a plus.
• Bachelor's Degree in Graphic Design, Visual Communication, or equivalent experience.

SALARY AND BENEFITS

• Annual salary DOE ($50-65K)
• Benefits:
• 401(k) / 401(k) matching
• Dental insurance, Vision Insurance, Other Supplemental Benefits
• Employee discount
• Flexible schedule
• Paid time off

Pasture and Plenty is an Equal Employment Opportunity/Affirmative Action Employer

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Experience:

• Graphic design, creative direction: 5 years (Required)

Work Location: In person