Job Summary

White's Boots is looking for a self-driven Creative Content & Marketing Specialist to join our team and help tell the story of one of America's oldest and most trusted boot brands. You'll be the engine behind our brand's digital presence — owning projects from concept to completion, creating compelling content, building our community on social media, and managing the tools that keep our customer relationships strong. If you're a self-starter who thinks in campaigns and speaks fluently in platforms, this role is built for you.

In this position, you'll work directly alongside our Director of Marketing and Creative Director, collaborating closely on all brand initiatives and partnership projects.

Essential Job Functions

Social Media

• Develop and execute social media strategy across Instagram, Facebook, TikTok, Pinterest, and YouTube
• Plan, create, schedule, and publish content across all platforms
• Monitor comments, DMs, and mentions — engaging with the community in a timely and on-brand manner
• Track performance metrics and provide regular reporting with actionable insights
• Stay ahead of platform trends, algorithm changes, and emerging content formats

Content Creation

• Produce high-quality photo, video, and written content for organic social and marketing campaigns
• Collaborate with internal teams on product launches, brand partnerships, and seasonal campaigns
• Maintain a content calendar that aligns with broader marketing and business goals

Email & Digital Marketing

• Support email campaign strategy, copywriting, and deployment
• Assist with SMS marketing flows and audience segmentation
• Analyze campaign performance and contribute to ongoing optimization efforts

Project Management

• Ensure all content aligns with brand guidelines and tone of voice
• Manage multiple projects simultaneously, meeting deadlines without sacrificing quality
• Collaborate cross-functionally with design, product, and leadership teams

Qualifications

• 4-6 years of experience in social media, content creation, or digital marketing
• 2-4 years of experience with video shooting and editing
• Strong writing skills with an ability to adapt tone across platforms and audiences
• Proficiency in social scheduling & management tools
• Experience with email platforms such as Klaviyo
• Basic graphic design skills (Adobe Creative Suite)
• Product photography experience a plus

Bonus Skills

• Experience with paid social (Meta Ads, Google Ads)
• Familiarity with Shopify or e-commerce platforms
• Passion for handmade footwear

Working Conditions

This position operates on a hybrid schedule, with a mix of in-office and remote work. Some travel may be required to represent White's Boots at events, tradeshows, and brand activations throughout the year.

Compensation

Salary $70,000 - $85,000 DOE

Relocation assistance may be available for the right candidate.

Expected Hours of Work

Monday thru Friday

8AM – 5PM

Benefits Offered

We believe in taking care of our team both on and off the job. After your first 90 days you’ll gain access to a comprehensive benefits package designed to support your health, financial well-being, and worklife balance. This includes medical, dental, and vision coverage, along with supplemental accident and critical illness insurance for added peace of mind. We also offer life and legal insurance, an Employee Assistance Program, and exclusive company discounts. To help you recharge, you’ll enjoy paid sick leave and vacation time. Plus, upon completion of one year with the company, you will have access to contribute toward your 401K with a generous company retirement match; contributing 50% on up to 15% of your contributions.

EEO Statement

White’s Boots, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Disclaimer

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. The employer retains the right to change duties, responsibilities, and activities at any time and with or without notice.