Creative Content/Digital Media Specialist

Position Description

Responsible for operating and updating the City’s social media accounts and City website by implementing strategies and tactics that facilitate providing our citizens with the most accurate and up to date information available. Performs professional, technical, and administrative work with responsibility for planning, installing, maintaining, and updating City social media and marketing. Creates content, adds and/or removes content created by others to increase engagement. In concert with the Digital Media Coordinator works to evaluate, recommend, install, and operate extensions to the city’s various websites. Information avenues include but aren’t limited to Facebook, eCommunications systems, and the City Webpage. This position will also be responsible for various clerical and administrative duties within the department. You should have command of best practices and trends in social media marketing and enjoy being creative. Reports to Community Relations Manager.

Job Duties

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such duties are a logical assignment to the position.

• Maintain the city’s social media and website as needed.
• Creates and recommends rule-based structure for media dissemination for all departments.
• Assist other city departments in creating content and/or marketing materials as needed for City events.
• Recommend procedural adjustments to guidelines by which City staff and contractors utilize the city’s social and digital media outlets.
• Serves as liaison to departments and others directly involved in the published work: edits submissions, conveys editorial comments, resolves issues, ensures deadlines are met.
• Provides professional recommendations to manager on effective strategies and techniques for future communication and marketing initiatives.
• Creates presentations, banners, posters, logos, and other graphical images as needed
• Creates and/or designs promotional material as needed.
• Designs layouts and maintains City publications as needed.
• Document and prepare written reports on related matters.
• Assists with management of archival services for meeting the city’s legal requirements to produce a stable record of all social media posts and website content.
• Perform related duties, as directed, when such duties are a logical and appropriate assignment to the position.

Qualifications

Knowledge of social media trends and marketing tactics. Associate degree from an accredited college or university, with primary emphasis in Marketing, Journalism, Literature, Communications, or related field. Minimum of 2 years marketing, communication or journalism experience. May substitute with a combination of education and experience. State of Florida Driver’s License.

Supplemental Information

Knowledge of methods and techniques of public relations, social media, and graphic design
Ability to handle multiple ongoing projects with a strong attention to detail.
Ability to manage and prioritize responsibilities effectively, adapt to changing circumstances to meet strict deadlines under time constraints while taking responsibility for your own workload.
Ability to analyze data and formulate recommendations based on the data presented.
Ability to work across teams or independently.
Ability to work with minimal supervision.
Ability to work a varied schedule when needed.
Advanced Skills with Word, Excel, Outlook, PowerPoint, Publisher, and Canva.
Excellent organizational, interpersonal, and critical thinking skills.
Proficiency in: Social media sites Facebook and Twitter; and related social media management tools