Creative Copywriter

About the Company:

Mbrace is an unconventional Marketing & Advertising agency with diversified strategic and creative talents from all over the world. Headquartered in Dubai, Mbrace also has teams in Paris, London & Amman. We work with governments, large multi-million-dollar brands, and up-and-coming start-ups. Our expertise in communication, media strategy, marketing operations, and digital transformations has positioned us uniquely to provide significant growth and value to our clients. We are continuing to grow at a rapid pace and are seeking a Creative Copywriter to support our team.

The Role:

We are seeking a talented bilingual Creative Copywriter (English - Arabic) who excels at transforming complex material from diverse sources into compelling and impactful stories that resonate with target audiences. The ideal candidate will have a passion for collaborating closely with clients and brands, embracing entrepreneurial spirit, and thriving in dynamic environments.

Not confined to simply following a creative brief or rephrasing existing content, the ideal candidate will merge a profound comprehension of industry trends and challenges with a versatile skill set encompassing copywriting, research, conceptual ideation, and content project planning.

Key Responsibilities:

• Craft creative and innovative content in both English and Arabic that captivates audiences and encourages sharing.
• Produce various types of content, including short and long-form articles, social media captions, blog posts, emails, headlines, banner copy, and website content, in both languages.
• Develop case studies, pitches, concept decks, content scripts, brochures, toolkits, guides, and other written materials in English and Arabic.
• Adapt and repurpose existing content for different purposes and platforms while ensuring linguistic and cultural appropriateness.
• Master a variety of brand voices to maintain consistency across content, and ensure that all content is clear, accurate, and adheres to established style guidelines in both English and Arabic.
• Work closely with clients to develop strong concepts from initial briefing through to execution in both languages.
• keep up to date with relevant trending topics and news in both English and Arabic to identify content opportunities.
• Present and articulate concepts effectively to clients in both languages.
• Tailor content to suit the audience in both languages, making technical information accessible to both technical and non-technical users.
• Conduct thorough research in both English and Arabic to gather information and ensure the accuracy and relevance of content.
• Utilize experience in researching keywords to optimize content for search engines in both languages.

Qualifications:

• 2-5 years of copywriting experience with an agency or brand.
• Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
• Excellent command of both English and Arabic (knowledge of various Arabic dialects is a PLUS).
• Familiarity with project management software is recommended.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Experience in writing for digital/social platforms, including content creation with SEO in mind.
• Knowledge of Social Media Best Practices (Paid and Organic).
• Proficiency in specialized writing tools and software.
• Ability to create compelling content that resonates across multiple mediums.
• Possess a flair for words, fluency in language, persuasive ability, and vivid imagination.
• Empathetic, flexible, and collaborative with strong interpersonal skills.
• Proven ability to create content for diverse audiences, brands, and industries.
• Sophisticated communication skills with internal teams and clients.

You’re our favorite if you…

• Craft fresh, vivid copy infused with personality that resonates emotionally, regardless of the topic.
• Simultaneously engage in conceptual, creative, critical, and strategic thinking.
• Thrive on diversity, from conceptualizing taglines to scripting videos, crafting emails to designing brochures and blog posts—all for a range of clients, spanning local, national, and global markets.
• Offer knowledgeable and imaginative contributions to the overall creative solution and strategy, extending beyond the realm of writing.