Creative Director

About the Role

We're looking for a Creative Director to lead the visual identity of our ecommerce business across photography, graphic design, and web experience. You'll be the connective tissue between our brand partners and our internal creative team — ensuring every touchpoint is on-brand, commercially driven, and executed with precision. You'll work directly with brands for creative input and approvals, translating their vision into compelling digital product experiences.

This role is made for someone who lives and breathes pop culture. At CultureFly, our products exist at the intersection of fandom and everyday life. We want a creative leader who genuinely geeks out over the franchises, characters, and cultural moments we bring to life — because that passion shows up in the work. If you can spot a trend before it peaks and know what a fan community truly wants to see, you'll thrive here.

Responsibilities

• Own end-to-end creative direction for all ecommerce visual output — from brief to live
• Direct photo and video shoots: casting, styling, set direction, and post-production oversight
• Lead design standards for product pages, homepage, email campaigns, and paid media
• Partner directly with brand representatives for creative alignment, revisions, and approvals
• Translate brand guidelines and IP into scroll-stopping, conversion-optimized creative
• Collaborate cross-functionally with merchandising, marketing, and product teams
• Build and manage a high-performing creative team and/or agency and freelancer relationships
• Establish scalable creative systems, templates, and brand asset libraries
• Review and approve all creative before it goes to brand or goes live on-site

Qualifications

• 7+ years in creative roles, with 3+ years in a leadership capacity
• Strong ecommerce or DTC background — you understand what converts
• Proven experience art directing photo and video shoots end-to-end
• Proficiency across Adobe Creative Suite and Figma
• Experience managing brand relationships and navigating approval processes
• Strong portfolio spanning photography, graphic design, and web creative
• Excellent communicator — able to present creative rationale with confidence
• A genuine passion for pop culture, fandom, and the communities around them

Nice to Have

• Experience in licensed or IP-driven merchandise
• Familiarity with Shopify or similar ecommerce platforms
• Background in pop culture, entertainment, or collectibles
• Experience building a creative department from the ground up
• Motion design or video editing skills

Pay: $80,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person