Creative Director – Branding

Job Title: Creative Director – Branding

Role Overview:

We are seeking an innovative and strategic Creative Director to lead branding, design, and creative communications for our hospital. The role requires a visionary professional with core expertise in healthcare branding , capable of translating the hospital’s mission and values into impactful brand identity, patient-centered communication, and market positioning.

Key Responsibilities:

• Brand Strategy & Identity
• Develop, refine, and strengthen the hospital’s brand identity across all platforms.
• Ensure consistency of messaging, tone, and design in alignment with the hospital’s vision and values.
• Build and manage brand guidelines for internal and external stakeholders.
• Creative Leadership
• Lead creative campaigns across digital, print, outdoor, and in-hospital branding.
• Collaborate with clinical and non-clinical teams to deliver patient-centric brand messaging.
• Drive innovation in hospital branding through storytelling, visual identity, and experience design.
• Marketing & Communication Support
• Partner with Marketing, PR, and Digital teams to conceptualize campaigns for patient engagement, service lines, and hospital reputation management.
• Oversee design, advertising, and content development to ensure creative excellence.
• Hospital Environment Branding
• Create patient-friendly branding within hospital premises (wayfinding, signage, wellness messaging).
• Ensure all in-hospital branding fosters trust, care, and professional credibility.
• Team & Vendor Management
• Manage internal creative team and external design/advertising agencies.
• Ensure timely execution of campaigns with measurable impact.

Core Knowledge & Skills Required:

• Proven expertise in branding strategy and creative direction in healthcare/hospital/health-tech industry.
• Strong understanding of healthcare consumer psychology, patient trust, and hospital reputation management.
• Ability to translate complex medical offerings into simple, impactful communication.
• Proficiency in creative tools (Adobe Creative Suite, Figma, Canva, etc.).
• Exceptional leadership, storytelling, and design-thinking skills.
• Strong grasp of digital branding, social media, and healthcare marketing trends.

Qualifications:

• Bachelor’s/Master’s degree in Design, Communication, Marketing, or related field.
• 10+ years of experience in branding/creative direction, with at least 5 years in healthcare/hospital branding.
• Portfolio showcasing successful healthcare or service-sector branding campaigns.

Key Competencies:

• Strategic Branding Vision
• Creative Storytelling & Content Innovation
• Stakeholder Collaboration (Doctors, Patients, Hospital Leadership)
• Market Insight & Competitive Benchmarking
• Strong Execution & Delivery Focus