Creative Director - Social Media & Brand

WORK REMOTELY

We're building the brand identity and social media presence of Expin, a fast-growing app targeting audiences across Saudi Arabia and the UAE. This role owns all of it.

You will lead creative strategy and execution across our TikTok and Instagram channels — from developing the brand's visual identity and content direction, to producing the actual posts, videos, and assets yourself. This is not a management role with a team beneath you. This is a hands-on creative who thinks in strategy and executes in craft.

WHAT YOU'LL BE DOING

Brand Identity & Strategy

• Define and own the visual and tonal identity of Expin across TikTok and Instagram
• Build a content strategy that reflects the brand's positioning and drives consistent growth
• Develop a content system — recurring formats, series, and creative pillars — that scales
• Set the aesthetic standard for all output: color, typography, pacing, tone, and style
• Ensure every piece of content feels intentional, on-brand, and platform-native

Content Creation & Production

• Produce the content yourself — short-form videos, reels, static posts, carousels, and stories
• Edit video content using CapCut, Adobe Premiere Pro, or After Effects
• Design visual assets using Figma, Adobe Express, or equivalent tools
• Write captions, hooks, and on-screen copy that match the brand voice
• Adapt content across 9:16, 1:1, and 4:5 formats for different placements
• Maintain a content calendar and deliver consistently without being chased

Creative Performance & Platform Thinking

• Understand what performs on TikTok versus Instagram and edit accordingly — not just repurposed content
• Build videos around clear structure: hook, value, proof, action
• Identify trending formats, sounds, and creative directions early and apply them with taste
• Distinguish between content that looks good and content that actually grows an account
• Think in campaigns and series, not just individual posts

AI-Powered Creative Workflows

• Use AI tools such as ChatGPT, Runway, ElevenLabs, Midjourney, or equivalent to accelerate ideation and production
• Generate creative concepts, caption variations, visual directions, and content briefs using AI-assisted workflows
• Build repeatable systems that maintain quality while increasing output speed

WHAT WE'RE LOOKING FOR

• Hands-on proficiency in video editing: CapCut for speed, Premiere Pro or After Effects for higher-production work
• Visual design ability for static and mixed-media content
• A genuine understanding of TikTok and Instagram — how the algorithms work, what formats win, and why
• Strong portfolio showing both brand-building work and content that has actually performed
• The ability to own a channel end-to-end without waiting for direction
• Comfortable with ambiguity — you build the system, you don't follow one

The creative instinct we're hiring for

• You look at a blank brand and know exactly what it should sound and look like
• You can go from concept to published post without a brief
• You think about content as a growth tool, not just a design exercise
• You have taste — and you know how to make taste perform

Nice to have

• Experience building or growing a brand account from the ground up
• Arabic copywriting or subtitling ability
• Motion graphics or 2D animation
• Experience in the creator economy, influencer marketing, or app marketing

WHAT YOU'LL OWN

• Expin's full TikTok and Instagram presence
• Brand identity and visual guidelines
• Monthly content calendar and publishing
• All video edits, static posts, stories, and reels
• Creative strategy reviews and iteration based on performance data

HOW TO APPLY

Send the following to feras@expin.com with the subject line: Creative Director – Expin

• Your portfolio in one link, showing brand work and social content you've created
• 2–3 examples you're most proud of, with a one-line note on why
• A short note on which AI tools you use regularly and how

Portfolio is everything. We will not move forward without seeing your work. A strong portfolio with zero cover letter beats a strong cover letter with no portfolio every time.

Job Type: Full-time
Work Location: Remote

Job Type: Full-time

Pay: E£65,000.00 - E£90,000.00 per month

Application Question(s):

• Mandatory - Please share your portfolio link

Work Location: Remote