Creative Generalist

Creative Generalist

Commitment: Permanent, part-time or full-time
Location: Gig Harbor, WA (on-site, no exceptions)
Reports to: Director of Marketing
Compensation: $82,000/year + benefits; exempt FLSA status
Travel: As needed (press trips, farm visits, partner locations)

About the Role

We’re looking for a Swiss army knife. Swiss army knives aren’t just for looks—they get stuff done.

This is the role for someone who can go from concepting an email campaign at 9am to mocking up the visuals at 11am to writing a marketing email or blog post at 1pm to briefing a freelance video editor at 3pm. You don’t need to be the best in the world at any one of those things. You need to be good enough at all of them to keep things moving—and sharp enough to know when to bring in someone better and manage them well.

You’ll report to our Director of Marketing and work alongside a small but mighty team that wears many hats. You’ll own the executional creative across email, social, campaigns, partnerships, and one-off projects that don’t fit neatly into anyone else’s lane. This isn’t a “post on social” role. And it’s not a “sit in meetings and talk about ideas” role either. It’s for someone who can see what’s happening, understand why it matters, and capture it in a way that makes other people feel it too.

When we have an idea for a Mother’s Day email, you’re the one who turns it into a designed, written, scheduled, on-brand campaign. When we need a landing page for a partnership, you’re the one who makes it happen—by doing it yourself or by finding the team member or freelancer who will.

This isn’t a strategic-only role or a briefs-to-agency role either. It’s a make-it-happen role for someone who genuinely likes being in the work.

Especially right now, as we build out our Farmquarters in Gig Harbor, there’s no playbook. The story is happening as we go, and we need someone who can help shape how it’s told—while it’s happening, not after the fact.

You’ll also be someone we lean on when we need to show up visually beyond social. That might mean pulling together assets for a press feature, mocking up a quick graphic for an email or partnership, or helping us present the brand well in situations we didn’t plan for. It’s a role that asks you to wear a lot of hats—and to genuinely enjoy that, not feel overwhelmed by it.

What You’ll Actually Be Doing

• At a high level, you’ll help us figure out what stories are worth telling—and then take them from concept to done across whatever channel they need to live in.
• Some days that means writing. Marketing emails, social captions, campaign headlines. You’ll work in (and be able to convey) the Farmgirl voice—human, warm, witty, specific, never gimmicky. Other days it’s design. Email layouts, social assets, web graphics, landing pages, or an occasional print piece. You’re comfortable in different tools even if it’s at different levels of expertise — Adobe Creative Suite, Canva for speed, CapCut—and you can make something look good without a week of back-and-forth.
• You’ll also be managing freelancers like designers, video editors, photographers, illustrators—when the work is bigger than you or outside your wheelhouse. You know how to find the right person, brief them well, and get the work across the finish line on time. That’s a real skill, and it’s a big part of this role.
• You’ll ideate and help execute campaigns end-to-end. Mother’s Day, Valentine’s Day, etc. Partnerships, product launches—you’re in the room for the ideas, and you’re the one making sure they make it past the finish line.

How You Think About the Work

• You don’t wait for the perfect brief. You can take a rough idea, run with it, and bring it back good. You know how to manage your own time across a dozen open loops. Context-switching doesn’t throw you. You write, design, and think. You don’t need to be a specialist in all three, but you need to be legitimately good at at least two and credible in the third.
• You know when to do it yourself and when to hand it off. You’re not precious, but you are a craftsperson. You’re fast, but you also have taste. You know when something is good enough to go, and when it needs another pass. You’re comfortable with a little imperfection if it means capturing something real. You’re efficient and can prioritize. Our calendar moves in days and weeks, not quarters. If a campaign ships next Tuesday, it ships next Tuesday.
• You’re good with people. You can work alongside a team, a farmer, or a partner—and capture what’s happening without making it feel staged or awkward. And you know when something shouldn’t be shared at all. This isn’t a pristine studio job. Some days are early, messy, cold, or chaotic. You’re okay with that—in fact, you like it better that way.
• You’re low ego. You’re not above resizing an asset, writing the preview text, or chasing a freelancer for a missing file - or washing dishes, scrubbing buckets, processing flowers, or whatever is needed that day. You’re curious about tools—including AI—and you use them to make the work better, not replace the thinking behind it.

Creative Fit

Our aesthetic is grounded, warm, and timeless—more in line with The Lost Kitchen, early Food52, Flamingo Estate, Kinfolk, Martha Stewart, and Magnolia.

If you feel a genuine connection to those brands, your work will naturally reflect what we’re building here. If not, this likely isn’t the right fit.

We gravitate toward work that feels simple, real, and understated—not overly stylized or theatrical. We don’t chase trends, and we avoid anything that feels overproduced or “marketing 101.” No “we dream in flowers” or “will you accept this rose” energy.

We’re looking for someone who can take something ordinary and make it feel worth paying attention to—without trying too hard.

Who You Are

• You’re strong in at least two of: graphic design, copywriting, video editing or producing, and social media. Credible in the rest. Willing to sharpen anything that’s dull. You can write in a way that sounds like a real person—not marketing-speak.
• You have design instincts. You know what good looks like and you can defend it. You’ve managed freelancers, agencies, or creative partners before. You know how to brief, how to give feedback, and how to keep things on track.
• You’re organized enough to carry five things at once without dropping any. Low ego, high ownership, and someone people genuinely like working with.
• You care more about the work being good than getting credit for it. That said, at Farmgirl, your contributions won’t go unnoticed—we’re a small (but mighty) team, and what you do matters.

Experience & Tools

• You’ve spent a few years working in creative or marketing roles—at a brand, an agency, or as a freelancer—and you’ve had meaningful ownership of campaigns, not just pieces of them.
• You’re comfortable across the core stack: Adobe Creative Suite (Photoshop, Illustrator), Canva, Google Workspace, Asana. You don’t need to be a Premiere expert, but you should be able to assemble a basic edit, cut to music, and know when to hand something heavier off.
• You understand how social platforms work—what’s native, what performs, what’s a waste of time. You’re resourceful—you’d rather figure it out with what’s available than wait for the perfect setup.
• And you genuinely love the work. This role isn’t a stepping stone to managing a team of ten. It’s a stepping stone to doing your best work yet.

Location & Logistics

This is a full-time, in-person role based in Gig Harbor, WA. No hybrid allowed unless you’re a lily (bonus points if you know what that means).

There will be some travel depending on what we’re capturing.

Benefits

Employees (and their families) are eligible for medical, dental, and vision insurance. Basic life insurance and accidental death and dismemberment coverage are also available for employees. Employees can enroll in our Flexible Spending Accounts program and the company’s 401(k) plan, which includes a company match. Fringe benefits are available for this role. Lastly, this role is subject to our paid time off/sick policy and will receive ten (10) paid holidays throughout the calendar year.

The Legal Stuff

Equal Opportunity Employer: Farmgirl Flowers is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual backgrounds and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

Essential Job Functions and Accommodations: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Specific tasks and duties may vary based on business needs. Farmgirl Flowers is committed to providing reasonable accommodations to qualified individuals with disabilities in all aspects of employment, including the application process.

Fair Chance Hiring: Farmgirl Flowers will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until you receive a conditional job offer. After making a conditional offer and running a background check, if we are concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.